Violets Are Blue
For the past 23 years, Pantone has been proudly bringing light to the power of color. The Pantone Color of the Year is chosen based on the direction and trends ...
Year: 2021
What is a CRM?
Remember rotary card indexes? (If not, make the most of your youth.) Imagine if each major department in your company used rotary card indexes for keeping contact information for potential ...
What Is HubSpot’s Operations Hub?
HubSpot released the free, starter, and professional versions of Operations Hub in April 2021. Along with their Marketing, Sales, Service, and CMS Hubs, Operations Hub runs on HubSpot’s CRM platform ...
Four Great Ways to Win Social Media with Matterport
The 2021 real estate market has proved that buyers are definitely still in the market to buy. As an agent, you know the value of widening the reach of your ...
Scale Your Business with HubSpot’s Operations Hub
HubSpot’s Operations Hub minimizes the growing pains often felt by scaling companies. When company data is centralized and organized in one common place and can be pulled from one common source, it becomes a lot easier to create growth strategies, find new growth opportunities, and make decisions for the benefit of your company and your clients.
Inbound Fundamentals: Why Using the Right Keywords Will Attract the Right Customers
Here are three ways to find your keywords to attract your customers and land in those coveted top organic search results.
Inbound Fundamentals: What is a Buyer Persona and Why is It Important to You?
Buyer personas aren’t just a snazzy marketing exercise; they’re tools that can help you build your business. Let’s look at what buyer personas are, how they can benefit your company, and how to begin to build out your own buyer personas.
How to Help Your Business Show Up On Local Search
For small business owners, the first step of earning a good name is allowing the people in your community and service area to find you online. Prospective customers need to easily find you by performing a quick online search. How do you make sure you’re in the top Google results? Here are 7 tips to make sure you’re loved by Google so that you perform well on a local search.
“Facing Trials” Case Study: Hope4MCI
With little time, and a very modest budget, Hope4MCI needed to aggressively publicize an upcoming clinical trial that had the potential to change the prognosis of those afflicted by Alzheimer’s. Seeing both a challenge and an opportunity to make a difference, Seapoint Digital took on the task of marketing the clinical trial.
3 Reasons a 360 VR Tour Will Sell Your Buyers
If you’re a Realtor in today’s market, you struggle with setting yourself apart from other agents. In a pandemic world where people are more hesitant than ever before to shop in person – how can you make shopping online for a home easier and more successful? Why after so much effort in marketing are you still not selling that special home you have on the market? We have 3 key reasons … and the solution.