In-Depth Articles

Seapoint Digital Blog

Should My Business Have a Houzz Account?

With so many social media and marketing platforms on the Internet, it’s hard to know the ones that are worth your valuable time. Houzz may seem like just another platform, but if you’re in the housing, design, or architecture fields, having a profile on Houzz is to your benefit. Let’s learn wh...

Let’s Put Our Cities on The Map!

Over the years, Google has continuously stressed the importance of having your local business listed correctly online. To help business owners, Google has provided different programs such as Places for Business, Local, or currently Google My Business to help make this process painless and easy. Alth...

Can I Use Trademarks in Adwords?

Did you know you can increase your click-through rates by including trademark and registered symbols in your ad copy? Or that you can even use trademarked terms that you don’t own? Trademarks may be a complicated area, but there are some things you can do to make the most out of trademarks and you...

AdWord Issues for Franchises

The Google AdWords  has long been one of the most effective ways to utilize Inbound marketing into your business. However, things can get tricky when the business model includes a franchisor and franchisee relationship. Some issues may arise as to the management of campaigns, how local marketing co...