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Social Media Strategies for Contractors

Posted on 12/04/2018 By Kristy Billingslea

As a contractor, you know how important it is to choose the right tool for the job. Choosing the right social media tools and using them properly is similarly important. Each social media channel serves a different purpose and some may not fit your marketing needs. Because there are so many options...

should you use hubspot insurance marketing

HubSpot, Insurance Marketing, Marketing

Why You Should Utilize HubSpot for Insurance Marketing

Posted on 11/01/2018 By Courtney Grogan

It is no secret that HubSpot is a great tool to help with your marketing strategy. Whether you are a B2B business or a contractor, HubSpot has many tools that can help you succeed. But what are some of the best ways that you can utilize HubSpot specifically for Insurance Marketing? In our opinion, t...

digital marketing for affinity insurance

HubSpot, Inbound Marketing, Insurance Marketing

Making an Impact: How HubSpot Made the Impossible Work in Affinity Insurance

Posted on 03/26/2018 By Gretchen Cobourne

Amid the chaos and confusion of changing laws during the ACA Open Enrollment period, how do you market a commodity insurance product to a finite number of busy professionals who, for the most part, already have a connected relationship with their own insurance professional? By using an assertive, mu...

Marketing, Social Media

Will the Facebook News Feed Changes Break Your Business?

Posted on 01/16/2018 By Kristy Billingslea

If you’re a business owner, chances are good that you’ve promoted your business on Facebook, the most popular social media platforms. But if you haven’t heard the news, Facebook has just announced that they’re cutting down how often your business posts get seen on Facebook. If you&#...

Google, Local Search, Marketing

Google My Business Changes for 2018

Posted on 12/19/2017 By Courtney Grogan

The year saw some big changes to Google My Business features. Some of these were exciting, some were challenging. How will these changes shape your business’ prospects in the coming year? What changes should we continue to look for? Let’s find out. Google Posts Google Posts is a product ...

Insurance Marketing

Social Media Marketing for Affinity Insurance Groups

Posted on 11/13/2017 By Gretchen Cobourne

When it comes to marketing, affinity insurance groups have unique needs. We’ve previously talked about some of the strategies that work well with digital marketing for affinity insurance groups, but in this article, we narrow our focus to their needs for social media marketing. Here are 5 importan...

Insurance Marketing, Marketing, Social Media

3 Social Media Marketing Tips for Insurance Agencies

Posted on 10/16/2017 By Kristy Billingslea

Whether your insurance business is new or old, it’s not too late to jump on the social media marketing train. In fact, this strategy for marketing can prove to be a solid investment of both your time and resources. If you have already joined a social media platform, maybe you’re wondering if it�...

Inbound Marketing, Insurance Marketing, Marketing

Affinity Marketing for Insurance Products

Posted on 10/04/2017 By Bill

With our Best of PiMA award arriving this past week, (for our work on behalf of the Texas Medical Association Insurance Trust with our friends at Bodden Partners) it’s an appropriate time to reflect on and share the insights we’ve learned over the past year. As we continue to work extensively wi...

HubSpot, Inbound Marketing, Marketing

Should I Quit Using HubSpot?

Posted on 09/11/2017 By Gretchen Cobourne

As a business owner or manager, you keep a close eye on your marketing budget and are very aware of when things aren’t going the way they should. If, some time ago, you invested in HubSpot marketing software, and you aren’t feeling the love, is it time to cut the cord? You’re likely feeling fr...

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