Best Digital Marketing Tactics for Contractors

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construction builder online marketing

If you’re in the construction business, you likely know that one of your biggest barriers to signing new prospects is credibility. Sadly, too many sketchy contractors have depleted the faith of many homeowners and business owners.

As a result, you may face prejudice as a result of tardy, over-budget contractors that have spawned running jokes about the credibility of almost anyone in construction. And although word-of-mouth marketing remains a mainstay of any contractor’s livelihood, it is absolutely possible to convert cold contacts into satisfied customers that generate revenue for your company.

How can you do this successfully? Through careful and deliberate use of digital marketing tactics.

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Making a Pay-Per-Click Ad Campaign Work for Affinity Insurance

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ppc marketing affinity insurance

If you are a director of an insurance trust or an affinity insurance group and you want to expand your digital footprint, we understand you. Your goal is to target prospective members of your parent organization in an effective way, through pay-per-click advertising (PPC) and other digital advertising, but you face unique challenges that other … Read more

How to Use Pantone’s 2019 Color of the Year in your Business Graphics

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how to use living coral in graphic design

You may have already heard, but in case you missed it, Pantone’s 2019 color of the year is Living Coral (#FA7268)!  Living Coral is a cheery statement color that will draw the attention of your viewers. So there are some things to look out for when implementing it in your designs. Here are some practical … Read more

Unlock the Power of HubSpot for Your Small Business

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Over the years we have talked about the benefits of the software platform called HubSpot. Filled with tools that benefit every member of your team, from marketing to sales, HubSpot’s software is an efficient and surprisingly easy asset to use for your business. But for small businesses, using HubSpot hasn’t been the answer because the … Read more

4 Things You Need to Know About Matterport Pro2 3D VR

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real estate photography matterport

The days of old-school real estate photography are over. We live in an exciting time where you as a real estate agent can finally showcase the beautiful homes you’re selling in an easily accessible, high-resolution 3D virtual reality. This is what makes Matterport awesome! We say it often, but it’s true: the technology coupled with … Read more

Marketing Crash Course for Contractors: 5 Things You Can do NOW!

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5 tips for digital marketing for contractors

Who builds without a nail gun?  Well, Jesus did 2,000 years ago, but he would certainly use one today!  No doubt you’ve seen major changes in the construction industry in recent years. Safety standards are on the rise; tools are becoming more task-specific and technologically advanced.   So what does that have to do with … Read more

Social Media Strategies for Contractors

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construction contractor social media

As a contractor, you know how important it is to choose the right tool for the job. Choosing the right social media tools and using them properly is similarly important. Each social media channel serves a different purpose and some may not fit your marketing needs. Because there are so many options, it can be difficult to decide which train to jump on — or if you need to jump on all of them.  Have you wondered which social media channels are the right fit for you as a contractor? Once you know where you should be, what should you do once you’re there? We’re here to help you find the answers.

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