If you’ve spent any kind of time online as a business owner, you’ve probably heard the importance of having a social media presence. But, with the host of businesses doing a bad job of social media marketing, where does one start?
In this short article, I’ll give you 7 no-fail tips to get you started off on the right foot of social media for business.
Looking at pretty pictures is something we never grow out of. It’s the reason your aunt Shirley hauls out her photo album whenever you visit. And it’s the reason why you pull over to post a picture of a beautiful sunset on your way home from work. It’s why you have a camera on your phone. And why you love Instagram.
Speaking of Instagram…
Building a good marketing campaign is like building a house. You need a variety of different tools to do different jobs. Google Map Maker is a tool that can both benefit you and your customers. But before we can use a tool in a way that will benefit us, we first need to learn a little more about it.
A couple of weeks ago, I was sent a link to a blog post. “Check out the CTA at the end of this post. I love this!” said the client. I agreed, the CTA had some really nice features that were worth a bit of pondering. Later that day, I opened the link again to take another glance, and the CTA had changed. It still had some of the same basic elements, but the copy was a little different, as was the design.
The publishers of this blog post were using a method called A/B, or split, testing. This concept is at the core of Inbound Fundamentals.
In this post, we’ll take a look at the ABCs of A/B testing — how to do it, and where you can put it into practice.
In the 2002 movie, Minority Report, Tom Cruise plays an officer who is accused of a murder he has yet to commit. Although the science behind this futuristic policing is sketchy at best, other novel concepts in the film are not far off.
For instance, upon walking into The Gap, Mr. Anderson (played by Cruise) is greeted with a holographic image asking him how those assorted tank tops worked out for him. While we don’t currently experience personal advertising based on identification by retina scan, we are offered targeted ads based on our past behavior.
This is called retargeting, and the way it’s been used has evolved in recent years.
Okay, I’m going to admit this right from the start, I love a good train-wreck of a corporate “tell all” book. So when Disrupted was released I was secretly pretty excited. We were going to to get all the dirty laundry on HubSpot, a product we use and a company that operates in our community. I imagined an insider’s expose filled with anecdotes and allegations of insane all night coke fueled blogging binges, Halligan’s weird sprocket fetish, and absurd corporate waste. Instead Lyons has penned a fairly banal account of petty office Facebook spats, quirky company culture and an oddly obsessive notation of how many kitchens the Cambridge office contains.
I have been known to be a thrift shop junkie. I love the thrill of finding a $5 vintage Coach bag that someone carelessly tossed aside, or a brand new, tags-on dress from one of my favorite boutique designers.
Getting listed online is important; getting listed on Google is crucial. Why?
Living in a city with a high volume of tourist traffic, I’ve come to learn a lot about the area just by eavesdropping here and there. For instance, I recently passed by a lanyard-wearing, fanny pack toting tour group the other day and I overheard the tour guide say that nearly 2,000,000 tourists visit the city every year. I also know that the rooftop bar with the best view doesn’t serve the best drinks, and that if you’re going to buy a sweetgrass basket, it’s best to skip up the road and dicker with a local vendor, rather than pay full price in the market.