In-Depth Articles

Seapoint Digital Blog

Adwords

How to use Punctuation in Adwords

Posted on 08/25/2015 By Bill
Writing  copy for Adwords can be an intimidating exercise. You want to maximize your clickthrough rates through writing compelling content. A higher click through will drive more traffic to your site and can contribute to better quality score lowering your cost per click. Just like taking time to a...
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Social Media

Should My Business Have a Houzz Account?

Posted on 08/06/2015 By Bill
With so many social media and marketing platforms on the Internet, it’s hard to know the ones that are worth your valuable time. Houzz may seem like just another platform, but if you’re in the housing, design, or architecture fields, having a profile on Houzz is to your benefit. Let’s learn wh...
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Adwords

Can I Use Trademarks in Adwords?

Posted on 06/12/2015 By Bill
Did you know you can increase your click-through rates by including trademark and registered symbols in your ad copy? Or that you can even use trademarked terms that you don’t own? Trademarks may be a complicated area, but there are some things you can do to make the most out of trademarks and you...
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Adwords

AdWord Issues for Franchises

Posted on 06/09/2015 By Bill
The Google AdWords  has long been one of the most effective ways to utilize Inbound marketing into your business. However, things can get tricky when the business model includes a franchisor and franchisee relationship. Some issues may arise as to the management of campaigns, how local marketing co...
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