Inbound Fundamentals: What Content are My Customers Looking For?

Whether you’re just getting started in inbound marketing or are a seasoned expert, there is one question you want to continually ask yourself – what are my customers looking for? The answer to this question depends on a variety of factors, but ultimately, your customers are looking for content that provides them with answers to their questions or solutions to their problems.

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Why Winking at Your Competitors is a Good Idea

taco emojiFolks, it’s happened. The world is complete. We finally have a taco emoji. That’s right – you can now add a taco to your dancing ladies, winking face, and coffee mug. While perhaps, you didn’t miss the taco emoji as much as some (cough, me, cough), by now you probably have your favorite emojis and emoticons for your personal texts and social media communications. But have you thought about incorporating those tiny pictures into your corporate social media posts and tweets?

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Do LinkedIn Posts Affect Your Site’s SEO?


LinkedIn started as a small professional networking startup, but has morphed into one of the fastest growing social networks in the industry. The company’s 2015 first quarter numbers reported a whopping 364 million members. These numbers are staggering and as a company you may be wondering what you can do to leverage the platform for your brand.

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How to use Punctuation in Adwords

Writing  copy for Adwords can be an intimidating exercise. You want to maximize your clickthrough rates through writing compelling content. A higher click through will drive more traffic to your site and can contribute to better quality score lowering your cost per click. Just like taking time to analyze the best keywords for your ads, there are some tricks of the trade to help make your ads pop. One trick is to include punctuation in your Adwords adcopy.

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Should My Business Have a Houzz Account?

Should My Business Have a Houzz Account- (1)With so many social media and marketing platforms on the Internet, it’s hard to know the ones that are worth your valuable time. Houzz may seem like just another platform, but if you’re in the housing, design, or architecture fields, having a profile on Houzz is to your benefit.

Let’s learn what Houzz actually is, who it’s for and decide together whether or not you need to utilize Houzz for your business.

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Can I Use Trademarks in Adwords?

Did you know you can increase your click-through rates by including trademark and registered symbols in your ad copy? Or that you can even use trademarked terms that you don’t own? Trademarks may be a complicated area, but there are some things you can do to make the most out of trademarks and your use of them in your AdWords strategy.

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