The Basics of a Business Blog

Long gone are the days when you pulled out the Yellow Pages, or even a newspaper, to find a local business. Now, we receive the bulky book on our doorstep and wonder what we’re supposed to do with it – maybe a glorified doorstop? People look online to find everything. Having not only a business web site, but also a business blog, can help your customers find you, too.

Does Your Company Really Need a Blog?

While you may be wondering if your business even constitutes the need for a blog, the answer is Yes, yes, it does. But don’t worry, we’ll explain why in a little bit. First, let’s look at what blogs can do for businesses.

According to HubSpot, a leader in social media marketing, companies who maintain blogs attract 55% more website visitors, get 97% more inbound links, and have 434% more indexed web pages than companies without blogs.

What does that all mean? Simply, it means more people see your company and are much more likely to visit your web site. Blogs are a breeding ground for SEO. By consistently updating your website content through a blog, search engines will love you. And when search engines love you, customers find you.

Why Your Company Needs a Blog


Sure, the search engines will love you if you have a blog, and your customers will find you easier, but as a business, do you want to add one more thing to your plate? Again, the answer is Yes.

A blog helps you develop your brand, create community behind your business, and yes, push your web site up in the search rankings. If you want numbers, here’s one: Businesses who post 20 blog articles per month generate over five times more traffic than those that produce less than four per month.

I’m sure you’re now screaming at the screen saying ‘You want me to write 20 blogs a month?! Are you crazy?’ Twenty is a lot, but right now, you’re not doing any posts. Just think about how one post a week can increase your web site visibility.

Bottom line: if you’re not blogging at all, you’re missing potential sales.

A blog is one of the single most important tools you can use to market your business. A business blog will help build authority in your industry, push your website higher in search engine results, and humanize your brand. In today’s social media-driven world where engagement with your customers is expected online, blogs are essential in marketing your business.

How to Get Your Business Blog Started

We’ll agree that starting a blog is extremely intimidating. But with a little assistance (Seapoint Digital can help you there!) and a good attitude, you can gain confidence and assurance that you made the right decision.

Here are just a few tips to get you on your way:

  • Don’t reinvent the wheel. Use WordPress. As one of the most popular blogging platforms, it is easy to use and has a simple format for newbies. With a countless amount of plug-ins, setting up a blog in this platform is simple.
  • Don’t over think it. Let’s make one thing clear: your goal is to humanize your business. Over thinking what you write may lead to a cold, mechanical feel and this will do little in helping you stand out from the crowd.
  • Write what you know. Keep the information you’re providing current, useful, interesting and valuable to your target customers. Soon you’ll establish yourself as an expert and your visitors will come back to read what you have to say.
  • Spread the word. When you post a new blog article, market it. Blast it out on your social media channels to gain buzz. While visitors will come organically through searches, it doesn’t hurt to do your own marketing of your content as well.

I’m not going to lie and say blogging isn’t work. It is. It’ll take time to get started, and to see some ROI. But if you build it, they will come… eventually. You’ll gradually see your weekly visitors increase and with consistent posting, you’ll soon have a whole community surrounding your brand.

If you’re feeling overwhelmed with all that needs to get done, realize you’re not alone! Seapoint Digital can take care of your blogging needs. From writing to marketing your blog we know how to make your blog work for you. Call us today. We know you’ll be impressed with the results.

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Bill has a long history in internet marketing, with a strong background in search engine optimization and interactive marketing. With a combined 20 years of teaching, he has spoken and trained at national and international events on the topics of Digital Marketing.