Your Fans Hate You: Why Your Social Strategy Needs a Strategy

It might seem like an oxymoron to say that your fans hate you. But, think about it. Do you drive your friends crazy sometimes? Of course! Hopefully you’re fortunate enough to have the kind of friends who stick with you through thick and thin, the kind that forgive you when you’ve had a bad day, and celebrate your weirdness with you.

However, your fans on social media probably aren’t quite as forgiving. While they may truly love your brand, your product, or your service, when you behave badly, they aren’t as likely to cut you a break. In fact, they may just walk away and not even tell you why.

Today, let’s talk about what your fans are saying behind your back. The things that are driving your social followers nuts. And we’ll talk about how to fix your reputation with a few good social strategy moves.

Your Social Strategy Overhaul: 4 Things That Drive Your Fans Nuts

social strategy#1: You Post Sporadically

Your fans may love your posts… if they saw them. However, you’re posting to Facebook 5 times in one day and then go dark for several weeks. This doesn’t exactly scream stability. It says “We’ll get to you when we get to you. And if we feel like it.”

The Fix: Use a scheduler like Coschedule or Hootsuite to capitalize on your time during the days when you’re feeling particularly social.

#2: You’re a Bit Selfish

You have the coolest tool in your industry. And you let everyone know it.

No one likes to hang around someone who only talks about themselves, even if they seem super cool. If you’re only posting your own content, you’re showing your fans that no one else matters.

The Fix: Social media is all about being social. And not just with those who will give you money. So get out there and make friends with the competition and with related industries. Start group boards on Pinterest, converse with others who have related content on Twitter. Just be social!

social strategy#3: You Spam

You’re at a trade show and you want to share every detail of your experience with your fans. But…

Nothing gets rid of fans quicker than having to scroll through 7 of your Instagram posts before they get to view something else. It’s annoying when your friends do it. It’s even more annoying when brands do it.

The Fix: This goes back to our scheduler. If you have a lot to share, put your posts in a queue to uploaded at scheduled intervals. Here’s a tip: Schedule posts on LinkedIn no more than once per day, twice for Instagram, three or four times for Facebook. Post away on Twitter!

social strategy#4: You Don’t Keep in Touch

Even assuming you post at the proper intervals, share the right content, and don’t spam your fan’s feeds, you can still be annoying them if you never engage with them.

As I was recently pursuing the “interweb” for an embeddable online calendar, I landed on a site that looked like it had a promising solution. I just had one question. Lucky me, a chat pop up window appeared and asked if I wanted help. Why, yes I did. I posed my question, and then there were crickets chirping for several minutes. Guess what? I didn’t buy it.

The lesson? While your fans may not expect an immediate response, they do want response. And they don’t want to wait several days for it.

The Fix: If you don’t have time to personally answer comments on social, delegate access to your account to someone who can. You don’t have to respond to every single comment. Some may just warrant a reaction on Facebook. However, you want to be an interactive as possible across all platforms.

Alternatively, a robust CRM, like HubSpot, will allow you to see and respond to interactions across all of your social platforms.

So, the lesson is — don’t be that guy. Play nice with your fans and they will continue to love you for it!

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Pamela Keniston is a guest author for Seapoint Digital. She has been a small business owner since she was 18 years old. She currently operates Elle Digital Management, where she incorporates project management, digital marketing, and strategic planning to help businesses succeed. In the past, she has assisted Fortune 500 companies like Berkshire Hathaway in their marketing efforts. Pamela is fluent in French (and speaks a little Swahili as well).