As a certified Google Partner, we are excited to be able to share with you the many resources and technologies Google has to offer small businesses.
The Google Partners Connect Live Stream today was all about connecting with your customer online. The presentation started out with connecting up with Todd Rowe, managing director of Global Channel Sales at Google.
Who’s your competition?
Once a seemingly easy question to answer – the store across town, the answer now has become global, and your competition is really Market Awareness. You need people to know about you! A staggering 97% of customers in the US do consumer research online, yet only 37% of small businesses have a website. Let me repeat:
97% of customers are looking online while 37% of small businesses have a website.
Talk about a lost opportunity!
This wide variance is because of three misconceptions – all of which, Google (and Seapoint Digital) can help you fix.
Small businesses think of three things when considering technology and being online: Time, Perceived Complexity, and Cost.
- Time is important to all of us, especially small business owners. There just is never enough time in the day and conquering the seemingly overwhelming battle of technology and building an online presence seems insurmountable. Google AdWords and many of its tools actually offer ways to automate your online ads.
- Technology is seen as a negative due to its Perceived Complexity. However, with the internet, while it is wide and complex, is actually getting easier for small businesses to use – thanks to Google AdWords; its sister, Google AdWords Express; and Google My Business. Partnering with a certified Google Partner will help you break down the walls between you and the World Wide Web.
- The third factor is often Cost. Google understands that every dollar is sacred. Your investment needs to have a return. By providing a wide variety of tools and resources, and training experienced partners, Google is ensuring your investment will be well worth it.
Todd put it all together with three concepts: Get Smart, Get Involved, and Get Started.
To Get Smart, you need to get to know the technologies, and work with them, rather than being scared of them. See what other companies in your city are doing to utilize technology to their advantage. Talk with your Google Partner to see how you can maximize technology to drive a global business.
Get Involved means to have an excellent online presence. Drive traffic to your site through online ads and, increasingly important, ‘go mobile.’ Big companies aren’t the only ones who can run stellar marketing campaigns, only because they have the cash flow – small businesses are able to compete just as much as the big guys, but you have to get involved with the current technology and engage your customers.
The most important part, though, is to Get Started! The market opportunity will close as those 97% of customers looking for your product find what they’re looking for. But the real question is – will they be able to find you? Remember, the greatest competition is market awareness – they need to know about you in order to shop with you.
Being a Google Partner means we, here at Seapoint Digital, can help you take your online presence to the next level using your website, Google AdWords, Google My Business tools, and providing you with the support you need to grow your business. Let us know how we can help you today.