How to Find Relevant Citations

As we’ve talked about over the last few months, citation building is an important part of your marketing campaign. However, not all citations are created equal. This is especially true when you are a small business. You want to be found by locals and people in surrounding areas but you’re not sure how. How can you find relevant citations for your business?

Where to Start

There are four major search directories that provide business information to numerous large and small directories. These are Infogroup, Neustar, Acxiom, and Factual. The best place for you to start in your local citation-building journey is to submit your information to these directories. Doing so will make sure that your business stays up to date and accurate, and will trickle down to directories you may not have been able to find.

ipad-632394_1920Where to Look

The best places to look for local citations is, well, local! Research different business in your local area and see if you can get your information listed on their website. Do they have a small directory of local businesses? Do they write blogs about different things going on in the area? Contact them and see if they would be willing to list your information on their website as well.

Where to Go Next

So you’ve submitted your information to the major directories and you’ve given your information to local websites. Now what? Using websites such as Whitespark can help you find more relevant citations that are relevant to your business and your location.

Finding relevant citations for your business can take time and hard work. But making it part of your regular marketing strategy has benefits now and into the future.

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Courtney has numerous certifications from HubSpot and years of experience with client management. She specializes in local search engine optimization, Google Analytics, and understanding the nuts and bolts of HubSpot’s automation platform. In her spare time, she is an accomplished violinist.