Mobile Marketing: The Way of The Future?

Smartphones! Tablets! Smart watches! Mobile! Mobile! Mobile! In case you’ve been living under a rock for the last five (or even ten) years, you know that the buzzword these days is mobile. And a close second is mobile marketing. Everyone—and everything—seems to have an app or at least a mobile website. So, with all this buzz, is mobile marketing the way of the future?

No – It’s the way of the present!

Most of us remember our first mobile phone. Whether it was the car phone that needed to stay plugged in to the cigarette lighter and came in a nylon bag, or the gray brick phone with the long antenna (a la Zack Morris in Saved by the Bell), or the smaller brick that was the Nokia 5110 variety with the choice of one, very annoying, ringtone, that phone owns a special place in your heart.

But, did any of us think that mobile technology would be this big? And carry this much weight in the marketing world? Many would argue that before the Apple iPhone, or even the Blackberry, not many foresaw the change that the mobile marketplace would have on our lives, culture, and marketing plans.

But, What is Mobile Marketing?
In-app ads, SMS and MMS messaging, targeted apps, mobile alerts and notifications, essentially any way in which to reach and engage with customers through their mobile devices constitutes as mobile marketing.

While smartphones are currently one of the biggest arenas in the mobile marketing world, tablets are an ever-growing market. And only time will tell whether smart watches will carry much weight.

One thing these all have in common – they are prime places to execute mobile marketing campaigns.

Is Mobile Marketing Here to Stay?
The short answer to this question is Yes. And well, the long answer actually is Yes, as well. The mobile marketplace is just too big to even think about going away. The correct question here is how will mobile marketing change in the next several months, years, and decades? And the answer to that question is really anyone’s guess.

The market is moving so fast and is so vast that it’s almost impossible to stay on top of it all. Even over the last five years, the ways in which marketing has reached the mobile marketplace has grown substantially.

So, yes, mobile marketing is here to stay. It’s just a matter of time before we see the new latest craze in a field that will continue to push the envelope in the ways in which companies interact with their customers.

Can You Play, Too?
With all of these opportunities of mobile marketing open to you, you’re now wondering if you can enter the mix, too. Yes, you can. Each and every company has an opportunity to reach their customers on mobile devices. With a simple mobile-enabled web site, your customers will be able to find what they need quickly and easily. But if you’re looking for more, you’ll have to determine whether you’re willing to invest the time, energy, and resources to think outside the box in order to engage those who follow you.

Can a blender company create viral videos and have 750,000 followers? Yes. Can an app create a craze in which birds are catapulted to knock down blocks? Indeed, it can. And can a reading app create a whole new industry and have millions upon millions of books available to customers with just a click? Yes, and it’s happened.

You see, mobile marketing is the way of the present – it’s here and it’s happening. Companies the world over are creating new ways to reach their customers. Finding the ways in which your company can enter the fray will greatly affect your traffic, your brand, and your business as a whole.


Bill has a long history in internet marketing, with a strong background in search engine optimization and interactive marketing. With a combined 20 years of teaching, he has spoken and trained at national and international events on the topics of Digital Marketing.