Branding and Selling Your Products on Pinterest

Do you need help selling your products on Pinterest?

Is your business even on Pinterest? It should be. Launched in 2010, this free, social media platform has taken the market by storm.  Going strong with 48 million users, Pinterest shows no signs of slowing down. Need a little more convincing? Check out these stats:

  • Pinterest hit 10 million U.S. monthly unique visitors – faster than any independent site in history.
  • Pinterest referrals spend 70% more $$ than visitors referred from non-social channels.
  • 69% of online consumers state having found an item they’ve bought or wanted to buy on Pinterest. Facebook users – only 40%.

Why You Need to Sell Products on Pinterest

Do we have your attention now? The stats show Pinterest is not only an effective away to brand your company, but a fantastic way to sell your products. Larger companies like Nordstrom have been on the Pinterest bandwagon from the very beginning and are reaping the benefits. With 4 million followers, mobile sales accounted for 20% of total sales in 2012 – they attribute this to Pinterest.

Do not underestimate the power of Pinterest – dismissing it to DIY projects and recipes (which it’s pretty fabulous for). To effectively market your business and sell products, Pinterest is a necessary tool in your marketing bag.

Getting Started – Selling Products on Pinterest

shop-791582_1920If you have a personal Pinterest account and need to transition to a business account, it’s a fast, easy, process. Having already established the leg work with your personal account – a little data entry and 3 minutes is all you need. Want a step by step guide? Start here.

Now, let’s set up your boards. This task is performed in the same fashion you would add boards to your personal account. Pay attention to your titles – use keywords in the board title as well as description.

Guard against bland board titles. Since Nordstrom is successful in branding their company on Pinterest let’s find some “pinspiration” from them. Notice instead of simply naming a board “Jewelry,” they named it “Shiny Things.” They feature a board “All Dressed Up” instead of “Formal Attire.” Seriously, who wants to follow a board named “Jewelry” or “Formal Attire” – boring people. Make it, fresh, make it fun, separate yourself from the crowd and you will see your followers grow.

Listing Products on Pinterest

With your business account setup and boards branded we are ready to start listing items. Of course, the easiest and most effective way to pin products is by having a pin app on your website to link the two accounts. When customers have the ability to pin your products to their boards from your website, they are increasing exposure and sales for your company. Not there yet? No problem – follow these steps to add products:

  1. On your Pinterest home page choose “add pin” from the drop-down menu found at the top right of your page.
  2. Choose an image of your product. Please choose a quality image, not just a quick shot from your iPhone. This is your chance to let your product speak for you – don’t sell yourself short.
  3. Add a description. Keywords and hashtags will help increase your SEO. There’s been some rumors of late, that hashtags don’t work on Pinterest. Don’t listen to them, they most certainly do.
  4. Add a price to your description. Pinterest pins with prices get 36% more likes than those without. To add a price to a pin, use a dollar sign followed by the amount (ex. $9.99). Pinterest will automatically populate a price banner – displayed on your image.
  5. Add a url. This is crucial – it’s the only way your customers can find your business and make the purchase.

That’s it – you’re done. Before you can sit back and watch your sales grow there’s a few things you’ll want to do. Use your social media accounts to tell your customers you’re on Pinterest. Include a call to action such as “follow us on Pinterest.” Be sure to add new products regularly – keeping your account fresh. Consistency will reap large rewards for your business.

Are you ready to take your social media presence to the next level? Are you interested in tapping into the Pinterest market but overwhelmed about where to start? Contact us today.

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Bill has a long history in internet marketing, with a strong background in search engine optimization and interactive marketing. With a combined 20 years of teaching, he has spoken and trained at national and international events on the topics of Digital Marketing.