It’s my first post for 2014! Can you believe it? Every year I’m surprised how quickly the first of the year comes around, it’s like I’m not expecting it. I love the start of a new year, it’s a clean slate, a rare do-over of sorts, for us to make this year better than the last.
Why a Business Resolution is a Good Idea
A trending theme that surrounds the new year are resolutions. Resolutions to eat better, lose weight, be a nicer person, eat less chocolate, eat more chocolate – you name it, there’s a resolution for it. What about your business, is it wise to have a business resolution? You can, and should, set goals for your brand each year. Why? Goals are a great way to keep you focused and help you attain tangible results.
I know, it can be overwhelming to know where to start, so I’ve rounded up a few of my favorite social media tips from the best in the business over the last year. These tips are from pros I love who eat, breathe, and sleep social media. They’re well know in the world of social and for good reason. Applying even one of their suggestions consistently, will reap benefits for your brand in 2014. Here are a few tips to jump start your social media presence in 2014.
Social Media Tips From the Pros
- Pick Your Platform(s) Wisely. Number one on the list comes from Mashable. Here’s what they had to say about growing your social media presence. “Not every business needs a presence on every social platform. Certain businesses will flourish on visually rich sites such as Pinterest, Instagram and YouTube, while others may have more success with Twitter’s 140-character format (though it’s important to note that visuals generally perform better than text-only posts, regardless of the platform on which they’re posted).” I couldn’t agree more. Just because a platform exists, doesn’t mean it’s right for you.
- Keywords on Pinterest = SEO. Pinterest is not just a site for middle aged women looking at recipes – it can spell great things for your brand’s SEO. Cynthia Sanchez at Oh So Pintersting provides great tips on how to make Pinterest work for your business. “Even though Pinterest is a visually dominated platform, text still matters. To find success with Pinterest use keywords anywhere you can. This includes pin descriptions, board names, account names and account descriptions. Doing this makes your pins, boards and accounts more visible in Pinterest and Google searches.” It absolutely does, I’ve seen it happen with clients – great tip!
- Don’t Forget the Hashtag. Third on the list is from the amazing Jeff Bullas. Jeff highlights the importance of hashtags when it comes to getting your tweets seen by followers. Check out what he had to say: ”Hashtags started in 2007 on Twitter and have since spread to Pinterest, Instagram, Google+ and more recently Facebook. It ensures that people can categorise content according to their interests and hobbies. Make it easy for people to find relevant content they want to consume.” Something as small as adding a hashtag may be just what your business needs to increase exposure.
- Google+ Hangouts are Where it’s At. Peg Fitzpatrick’s passion for social media is contagious. We love her tip highlighting creative ways to use Google+ Hangouts. “Create a weekly Google+ Hangout series to highlight your brand’s services, talk about industry updates, or to connect with customers. These will live on YouTube and be sharable on your blog and throughout all your social media platforms.” I concur!
- Quality Content is Key. Jason Miller is a contributing writer at Social Media Examiner and serves up awesome tips when it comes to marketing your brand with social. This tip proves the old adage, “quality vs. quantity”, works well when applied to social media. Here’s what Jason had to say: “Make your content valuable and “snackable.” Develop quality content that is quick to consume, so members will want to share it with their connections and networks. In fact, our data shows that the most successful updates include a picture, chart, video or link to an article. When you do not have a link or image to include, engage your audience by asking a question.” Right on Jason.
- Make Em Laugh. Adrienne Erin, contributing writer at Search Engine People offered this fabulous tip to humanize your brand: “Some fast-food social media campaigns backfired in recent years, either because of poor execution or because people just weren’t buying their claims. Wendy’s went for the funny bone instead with #PretzelLoveStories, a series of videos in which user tweets were turned into mini-telenovelas. No one criticized because they were too busy laughing!” I couldn’t agree more, I am a HUGE fan of a candid attitude when interacting with fans. Show your customers they’re more than a number and they’ll likely stick around for a long time.
- Optimize Your Social Media Bio’s. Last, but definitely not least is the one and only Rebekah Radice. Social media bio’s are too often overlooked by brands and this decreases the likelihood of fans connecting with your business. Rebekah says: “Ready to connect and engage with the right people? Then complete your social media profiles, including an optimized and keyword-rich profile. Make certain that who you are, what you do and how you can assist potential clients is prominent within your bio. You also want to make it easy for anyone to connect with you. Include your links to your website and other social profiles.” Stop overlooking this simple step and apply Rebekah’s advice today.
Did you know only 12% of resolutions are actually successful? Make the 12% club by setting attainable goals. I meant it when I said before that even one tip applied consistently will reap results for your business. Once, you’ve mastered that, add another. Many times the best results in social media marketing are a result of consistency. Find what you can do and stick with it – you’ll soon see it’s well worth it.
Do you feel overwhelmed when it comes to promoting your business with social media? We would love to help. Contact us for a free review of your current efforts, and suggestions that you can use today.