As 2014 comes to a close, we all look forward (hopefully with anticipation) to what the year 2015 has to offer. Whether we’re still in denial the year is ending or if we are saying ‘good riddance’ to 2014, there is always a lot to consider when seeing the old year pass, and the new year come to be.
Today, let’s look ahead to how marketing is set to change this coming year. Here are four 2015 marketing trends to keep in mind as you set out to do your yearly planning and strategizing. If you need help with any of these trends, Seapoint Digital would love to help you brainstorm marketing opportunities, help you execute your plans and meet your goals.
It’s About the Story :: Content Marketing
Building a story around your brand, and products, especially in today’s digital landscape, will connect you with your customers in a much better way than any SEO article ever would. Telling a story allows your customer to emotionally connect with what you’re sharing.
While we’ve talked about emotional headlines versus SEO-type headlines, there is much more to an article than the headline – and in 2015, it’s going to be about the emotional storytelling. It’s about the story behind the brand, or the customer. Telling stories about how your brand and company is impacting its customers and communities will begin to have much more impact than any stale SEO article ever will.
Nurture Your Leads :: Marketing Automation & Analytics
Marketing automation is quickly becoming the backbone to many companies, both large and small. The year 2015 is set to be a year of immense growth for analytics measurement and marketing communications alignment.
Hubspot, of which, Seapoint Digital is proud to be a partner, is changing the way marketing automation works – and it’s continually growing and pushing the boundaries of the field. By streamlining customers engagement from first touch, tools and communities like Hubspot help boost marketing plans and goals to the next level.
Create Visual Stories :: Videos and Infographics
YouTube is a powerhouse for video content. According to their website, more than 6 billion hours of video are watched each month and more than 100 hours of video are uploaded each minute. People—your customers—are watching video and searching for the ‘visual story.’
While the visual story doesn’t necessarily have to be video, it is a powerful tool to use to reach your customers, and will only become more powerful in 2015.
Infographics are also a prime tool to create viral visual content to your customers. A well thought out and laid out infographic can be informational, easy to read and, importantly, easy to share. Infographics are also a great way to show your customers that you are an industry leader and know your products, industry, and customers.
It’s About the Customers :: Personalized Marketing
While above I mentioned storytelling, there will also need to be an element of personalization in future. Personalized marketing means creating a personal, authentic and valuable experience for your customers.
Targeting your customers on a personal level offers you more insight into your customers and they receive focused content directly to them and their needs. A prime example of personalized marketing is grocery store loyalty cards. Stores receive the customer data they’re looking for while customers receive coupons and offers directly to them personally.
Each of these trends is bound to grow in 2015 as companies and agencies try to reach customers in new, and exciting, ways. Implementing storytelling, marketing automation, visual stories, and personalized marketing into your marketing strategy will help boost your customer base and set you up for a successful year.