Let’s face it – we love our phones. Have you ever left your house only to realize you forgot your phone? It’s a bad feeling isn’t it? Panic sets in, as you face fact that you will spend an ENTIRE day disconnected. You think that’s bad, three in five Singaporeans would pay a ransom averaging S$273, to retrieve a lost or stolen phone, and one in three would forgo a S$10,000 lottery ticket rather than be without their mobile.
Are we all a little pathetic? Yes. Do we need to disconnect more? Probably. However, savvy marketers are using this love of cellphones to their advantage by utilizing mobile websites.
Why Go Mobile
It’s not just Singaporeans who are in love with their phones. Check out these stats:
- As of 2012 three quarters of the world’s population owned cellphones.
- 8% of all digital traffic comes from smartphones and tablets.
- 60% of smartphone users make more than $100,000 per year—double the US household income median.
- 96% of consumers have encountered sites that weren’t designed with mobile in mind. That’s bad for business—48% reported feeling frustrated and annoyed.
Now let’s consider another reason to have a mobile site. A study performed in 2012 stated that less than 10% of businesses have a mobile site. Sure, that number has more than likely gone up in the last year, but it’s still shockingly low considering the facts listed above.
Their loss can be your gain. As previously mentioned, 48% of users felt frustrated and annoyed when using sites that aren’t mobile compatible. Another study will confirm this showing that mobile traffic has a 9.56% higher bounce rate than desktop visitors. What’s a bounce rate? “Bounce rate” is the amount of visits where people never get past the first page when visiting your site.
In order for your company to grow you need to not only get people to your site, but engage them once there. A customer who’s frustrated or annoyed by a desktop site being incompatible with their smart phone, is not going to stick around. You work hard to get traffic to your site – keep them there with a mobile site.
Facebook Loves Mobile
Mashable said in a recent blog post: “Facebook may have been born on the desktop, but like the users who have made it so popular, Facebook is now served to-go.” We couldn’t have said it better ourselves. This social media giant has adapted with the times, providing streamlined mobile sites for their users. The result?
Facebook’s 101 million US daily mobile users now make up a whopping 78% of its 128 million daily US users. Facebook’s global mobile daily active user count increased 10.3% from 425 million to 469 million from Q1 to Q2 2013.
If it’s good enough for Facebook, it’s good enough for you. Break out of the 90% club missing out on the benefits of a mobile site. If you don’t, potential clients will likely find a competitor who has made the switch.
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