Balderdash: Marketing Edition

Kristy: We are now recording.

Anna-Lynn: Wait what?

Deb: She’s gone. She disappeared. Literally it starts recording and you disappear.

Kristy: My head hurts already Anna Lynn will you introduce this thing. Welcome everyone back.

Anna-Lynn: Welcome to the free dive podcast everybody it’s gonna be a little bit unhinged because it’s is back it is the core four.

Kristy: The core four is back.

Dan: The free part of free dive is going to be highly emphasized today.

Anna-Lynn: Yes, very free.

Kristy: Hang in there guys it’s going to be worth it I promise.

Deb: It may be an entire podcast of blooper real real stuff but you know.

Kristy: Yeah, yeah.

Dan: So you’re welcome.

Kristy: You’re welcome we’re back. We’re back today with Deb and Dan, Anna-Lynn and myself and we have a really fun game planned and if this goes well we’re gonna keep on doing it so get excited uh.

Anna-Lynn: Games are fun marketing should not be serious all the time and I think it’s hysterical that Bill actually was like you guys should do more podcasts where you’re just you know talking and having fun and show that side of our agency and we’re like you don’t need to tell us twice like we were just waiting for that.

Deb: Challenge accepted.

Kristy: Challenge accepted.

Dan: With this one podcast be like okay we met our quota let’s right let’s never do that again.

Deb: Let’s never do that again.

Kristy: Famous last words is all I was thinking so oh okay.

Deb: Get what you wish for.

Anna-Lynn: We now have permission it can never be rescinded like it’s done.

Kristy: It’s done I already feel like this is just going to be super unhinged and we’re just going to go with it so here’s the here’s the game plan everybody um we’re going to do marketing Balder Dash situation featuring silly marketing slogans so I have come up with a list of marketing slogans that are a little bit uh some of them are silly some of them are not some of them are wild and uh everyone else is going to come up with their own they’re going to DM me their answer and then we’re going to read all four of them out and everyone’s going to vote on which one is real and then we will reveal rinse and repeat sound good?

Anna-Lynn: I love it.

Dan: I think that’s actually the biggest thing is that all the ones you have are real like these aren’t ones we made up like that these actually exist.

Kristy: I know and when I went through them I’m like I don’t know which ones to pick like even right now I’m like which one am I gonna start with so um you’re gonna be timed so get ready um I have my timer ready all right you guys ready for the first one?

Anna-Lynn: I think so.

Deb: Ready as we’re gonna be.

Kristy: Write me a slogan for a car rental company your time starts now.

Dan: Wow somebody’s typing very inspiredly.

Kristy: That would be me

Dan: Oh. I’m trying to decide if I want to be funnier or if I want to win.

Anna-Lynn: I know.

Kristy: [Music] That’s the alarm.

Anna-Lynn: No I don’t have anything yet.

Deb: We don’t have anything ready.

Kristy: You were eight seconds over guys.

Anna-Lynn: Can we edit it so it seem so it looks like we got it in a minute?

Deb: Yes because this will be a really long podcast of us just smoke coming out of our ears.

Kristy: All right what do you think about using chat GPT if you don’t know if you don’t know what to do?

Deb: Who says I’m not already doing that.

Dan: Oh I think that’s a great idea.

Deb: Ideas just for ideas.

Dan: Because later on we can like reveal what the Chat GPT answers were and then judge chat GPT just for the fun of it.

Kristy: It’s a good idea.

Dan: Because if Chat GPT isn’t funny then it’s just like hey we’re actually kind of good yeah right and if it is funny then we just we’ll just skip that part.

Kristy: It’s- it’ll be a good test if if AI is really going to take our jobs at being funny.

Dan: I feel pretty secure about that.

Kristy: I do too I feel pretty secure.

Dan: I mean look at this group seriously like you cannot AI this no this is real I y’all this is not…

Deb: This is real, this is real I.

Kristy: You guys are so overtime.

Deb: So overtime is not kicked in yet.

Dan: I’m not over mine is lame that’s all so yeah.

Deb: Mine is too I’m just gonna I’m just gonna call it yeah.

Anna-Lynn: Okay I’m sending it. Oh shoot I put…

Deb: You sent it in the wrong one.

Anna-Lynn: Don’t look.

Deb: Nobody look.

Kristy: Did you guys see it?

Dan: I did not.

Deb: I just saw her name pop up and I stopped looking.

Anna-Lynn: Oh my God.

Kristy: Oh my word so afraid, okay how many times is this gonna happen this episode eh for the audience we- we were like do not send to the group chat. It’s okay Anna-Lynn, all right, all right all of the results are in let me review them quickly.

Anna-Lynn: Are we gonna be like voting for the one that we think is real.

Kristy: Yes, so you need to listen to all four of them and then you need to vote on which one you think is right, okay?

Deb: So do we send that to you like number one number two number three or do we say it?

Anna-Lynn: I think we should say.

Dan: I think so.

Deb: Probably be more for entertaining for the podcast. If we actually say it.

Kristy: Let’s see what we think okay all right.

Dan: For our audience this whole podcast is gonna be us texting each other.

Anna-Lynn: It’ll be our highest rated.

Kristy: You guys aren’t part of this.

Deb: And laughing and laughing but you won’t know what we’re laughing at which is basically how we work.

Kristy: This whole podcast is just a test anyway so all right here’s your first option for a um a car rental company ‘’drive it like you own it then again maybe not’’ the second one ‘’take us for a spin’’ the third one ‘’get the ride of your life no strings attached’’ and the last one ‘’we’re number two so we try harder’’.

[Laughter]

Anna-Lynn: That one is my favorite one. I don’t care if it’s real or not.

Deb: Yes, that’s awesome.

Dan: There should be points for what we think and for what is our favorite.

Kristy: Would it be helpful would it be helpful if I put them all in the chat for you to see them all or?

Deb: Oh yeah for us visual people who already forgot what the first one was.

Dan: Although we are gonna know what Anna-Lynn’s is so.

Deb: No she deleted it.

Dan: Oh okay.

Anna-Lynn: Yeah I did.

Kristy: What if I put them in the Podcast chat would that be?

Anna-Lynn: Okay, yeah.

Deb: Where’s that? It’ll pop up in a second.

Anna-Lynn: The first one like well it was the last one.

Deb: Did you put them in?

Kristy: Oh they’re the Podcast chat not the not our group chat.

Dan: Who’s going first?

Deb: Doesn’t matter who goes first.

Dan: Oh.

Anna-Lynn: I feel like take us for a spin is something that someone would actually like okay for a slogan but it’s so boring sorry if anybody wrote it but it’s so like it seems expected so I- I feel like it’s real but I don’t like it I like the We’re number two so we try harder that one is my favorite.

Deb: So so which is your vote for which is real?

Anna-Lynn: You know what I’m going to go with word number two so we try harder just because I want to.

Deb: So I’m going to go with the same one because I think based on our joint reaction that we all laugh so hard at that one I don’t think any of us wrote it.

Dan: That’s a good point, that’s a good point.

Deb: So that’s me analyzing the situation, that’s what I do.

Kristy: Deb the analyzer.

Deb: I think that’s the real one and it’s- it’s brilliant somebody had a sense of humor and I think…

Kristy: Dan do you have a vote?

Dan: I- I’m I’m I am now going for number one because I am also an analyst and I appreciate how Deb explained that I was going for number four because I feel like that is something that somebody would put out there it’s just like that one company that’s just like they don’t get where the line is so they just instead of you know playing playing near it they just they just went for it it but um yeah I’m going to have to go with number one.

Kristy: Okay all which is..

Deb: Do we need to reread it like do they know which one we’re saying is number one?

Kristy: So everyone is voting for uh we’re number two so we try harder and that is the correct response.

Anna-Lynn: Hey.

Kristy: That is the brand for um Avis it was created in the 1960s when Avis was second to Hertz this slogan positioned Hertz as Scrappy Underdog in car rentals.

Deb: I- I love that that came out of the 60s.

Dan: Yeah I- right wow that’s phenomenal.

Anna-Lynn: I did insult someone when I said I didn’t like it.

Dan: No so..

Anna-Lynn: So please still be.

Dan: I did that.

Anna-Lynn: No way.

Dan: Like I said I- I was in between like should I be funny or should I try to actually win this and I got so stuck in between that I couldn’t come up with anything good and as soon as I sent I was just like that is lame so.

Anna-Lynn: I thought you were the drive it like you own it that sounded like that.

Deb: No that was me.

Anna-Lynn: That was you wow this is great so I was the one that crossed the line I feel like that’s not a surprise to anybody. Because if I owned an agency I totally would do that Bill has to keep like…

Kristy: I feel like this is really good because we’re teaching people about how marketing strategy works and we’re going back to about how humor works.

Dan: True, yeah.

Anna-Lynn: I always want to like go right to the line and maybe over it just a little bit because that’s the kind of marketing that works for me that’s the kind of stuff that’s memorable to me and that I like so I wish more companies did it and I wish we had more clients that we could do it for.

Kristy: All right we ready for another one okay this one is should we time it should we try timing it again yeah okay first of all everyone get open your chat with Kristy not the group chat.

Deb: We’re ready.

Anna-Lynn: Yes that was mainly a message for me I know.

Kristy: All right, write me a slogan for a law firm.

Anna-Lynn: This is fun. I’m glad we’re doing this.

Anna-Lynn: I did so much better on this one.

Dan: We should probably next time not record this at like 9:30 in the morning.

Anna-Lynn: It’s 10:30 here like we have no excuse.

Kristy: All right I’m waiting on Deb.

Anna-Lynn: We can do it Deb.

Dan: Not to call anybody out but.

Kristy: Not to call out but but…

Anna-Lynn: To specifically call someone out.

Deb: Don’t like the pressure. All right.

Anna-Lynn: Be creative right now.

Deb: Do it right now. That’s not how my brain works, you know.

Kristy: That okay you guys you guys all you all did fantastic and you’re you’re amazing okay ready all right so I asked for a slogan for a law firm the first one ‘’life is short get a divorce’’ the second one ‘’you took the pain we get you the gain’’ the third one because ‘’sometimes Google it isn’t good legal advice’’ and the fourth one ‘’turning your mess into someone else’s problem legally’’. All right I’m going to drop them into the chat so you can look at them all.

Anna-Lynn: I feel like any one of those could be real.

Dan: I feel like I’m trying to remember if I’ve seen life is short get a divorce before like..

Anna-Lynn: I feel like I have.

Dan: I like I heard- heard that and I feel like I saw that on a- on a billboard why I feel like I saw that.

Kristy: Life is short get a divorce you took the pain we get you the gain because sometimes Google it is isn’t good legal advice turning your mess into someone else’s problem legally.

Dan: Um I’m going with number one life is short.

Anna-Lynn: Yeah I think life is short.

Deb: I’m on the fence now that you say that I’m like I feel like I remember that also yeah and was shocked that that was a slogan.

Kristy: Finally?

Deb: I think I’m gonna also go with number one.

Kristy: Final, final, final? The answer is life is short get a divorce okay Cory Fetman and Associates it was a real slogan from a divorce law firm in Chicago that’s as eye-catching as it is Darkly humorous I love it.

Dan: That’s yeah I feel like reactions were like us reactions too because I just started laughing Deb was like are you serious and just like we- we need to do that like that’s great.

Kristy: The problem is is none of us are good enough actors.

Anna-Lynn: I know okay so let’s try really hard on this next one.

Deb: Which- which is made clear whenever we’re on a meeting and we text each other during the meeting like we can’t not react to like you know when they read the message that she said I’m awful.

Anna-Lynn: So bad.

Kristy: Okay, are we ready for another one?

Deb: No.

Anna-Lynn: Yeah.

Kristy: Give me a slogan for dog food.

[Music]

Kristy: That’s the time.

Deb: I don’t like the timer. Shortest minute ever.

Kristy: All right great job guys all right I asked for a slogan for dog food the first one here ‘’for dogs who think they’re human and eat like it too’’. ‘’Food so good they’ll forget your shoes’’, ‘’it’s like your mom made it but better’’ and ‘’because fluffy don’t want no fluff in his food’’ okay those are your four.

Anna-Lynn: I like food so good they’ll forget your shoes.

Dan: That was exactly what I’m gonna vote for.

Anna-Lynn: I’m going to vote for that one.

Dan: Yeah same here number two.

Kristy: Which one?

Dan: Food so good they’ll forget your shoes.

Deb: Yeah I’m gonna go number one for dogs who think they’re human and eat like it too.

Kristy: Locked in answers guys?

Dan: Yeah I’m secretly hoping it’s number the answer is hilarious.

Kristy: You’re hoping for what?

Dan: I’m- I’m hoping it’s- it’s like your mom made it but better because that’s hilarious.

Kristy: It is in fact it’s like your mom made it but better gravy train dog food with a slogan like this some players might guess it’s a home cooking brand or even a comfort food restaurant.

Anna-Lynn: That’s awesome.

Dan: That is great.

Anna-Lynn: I really liked the fluffy don’t want no fluffing his food though.

Deb: I liked that, was that you Dan?

Anna-Lynn: That had to be Dan. I knew it was you.

Deb: I liked it that much I was secretly hoping that was it.

Kristy: I feel like we’re good at this game guys.

Anna-Lynn: I think so too this was fun.

Dan: Yeah this is- this is pretty good.

Kristy: I feel like I- I’m very eager to see analytics on this episode.

Anna-Lynn: If we get a client from this I’m gonna feel really validated.

Kristy: Actually yeah same, same. Like as Kevin Burns would say put in the comments like did you like this episode what should we do next time?

Deb: What was your favorite slogan?

Kristy: What was your favorite right what’s the craziest one you’ve heard actually don’t tell us that because maybe we’ll save it for a future episode privately DM me about that I don’t like asking people to privately DM me but in this case.

Deb: Well they’d be privately dming Seapoints, not you.

Kristy: I always have to clarify that don’t find me.

Deb: Don’t look up Kristy you can dm Seapoint.

Kristy: You know what I meant, you should know what I meant okay I think next time I think someone else should be the host so that I can play.

Anna-Lynn: Probably me so that we keep it PG and…

Deb: Absolutely not. I think you need to play. I will host – Anna-Lynn must play.

Dan: There are a handful of as edgy as they were that could actually be slogans.

Kristy: I agree.

Dan: Because if I mean if they were if they were from like the 60s or something then it’s like no that like this is definitely like you but like if it’s if it’s a now slogan like there are plenty of companies that have slogans that push the envelope like that and like these could be very well legitimate.

Kristy: Yeah I think a lot of the ones that we did I’m wondering if it would be more unhinged to invite more people from the team to do this with us or if that would just be way to…

Anna-Lynn: Bill would be hysterical.

Kristy: Yeah.

Anna-Lynn: But we may also get fired.

Dan: We have to see if get fired.

Kristy: Or the podcast will get cancelled, which is it?

Anna-Lynn: You know as much as I crossed the line he would like pull over it so.

Kristy: It would make editing hard yeah.

Anna-Lynn: It’s partly why we’re friends.

Deb: There’d be nothing usable.

Kristy: Leaving Bill out of this round in this round and this round. It’s like why was he here?

Anna-Lynn: I feel like if we had Kevin on here we would totally scandalize him he’d be it would be like I don’t know if he’d recover but I think it would also be good for him.

Kristy: Oh yeah.

Anna-Lynn: If we had him and Bill like had the six of us.

Kristy: Oh you know what is occurring to me in this moment, this would be a really good thing to do as a live episode.

Dan: Oh yeah.

Anna-Lynn: Yes.

Deb: Except we’d have to stick to the timer.

Kristy: Yes, yes.

Anna-Lynn: Right, right.

Kristy: Now we’re broken in. But I have been trying to think of what would make a good live episode would make a fantastic live episode.

Anna-Lynn: I don’t know though because we’d probably have to hit the HR button quite a few times for Bill.

Kristy: Yeah that’s fine.

Dan: It would also be like a good like live onboarding for a new like employee in Seapoint. You you can watch them…

Deb: And then they don’t come back.

Anna-Lynn: Make it we can make it part of the onboarding process to watch this video.

Kristy: Can you survive?

Anna-Lynn: We’re Not Gonna Take your head shot or your interview till you watch this and you’re still ready to come work for us.

Dan: Be part of their interview process like we’re gonna… and if you survive this like your performance on this is going to weigh into whether or not we bring you on board.

Anna-Lynn: maybe record them watching it so we get their honest reaction to it.

Deb: Or whether they watch into it to be on board.

Kristy: Exactly right some people can’t hack it and that’s okay well this this has been fun I cannot wait to do this again we’re going to do this again and good job everybody yeah if no one watches it I don’t even really care this is for us so all right well until you all see us again next time thank you for putting up with this and I hope you enjoyed and we’ll catch you next time.

Anna-Lynn: Bye.

Kristy: Goodbye.

Deb: Bye.