Violets Are Blue

[vc_row][vc_column][vc_column_text]For the past 23 years, Pantone has been proudly bringing light to the power of color.  The Pantone Color of the Year is chosen based on the direction and trends of people in all markets across the globe.  What color will resonate with all audiences in 2022?     Defining a Year of Uncertainty As we … Read more

What is a CRM?

[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Remember rotary card indexes? (If not, make the most of your youth.) Imagine if each major department in your company used rotary card indexes for keeping contact information for potential and existing customers …and each department had their own rotary card indexing system. Along with their contact data, you also have summary notes on … Read more

What Is HubSpot’s Operations Hub?

[vc_row][vc_column][vc_column_text]HubSpot released the free, starter, and professional versions of Operations Hub in April 2021. Along with their Marketing, Sales, Service, and CMS Hubs, Operations Hub runs on HubSpot’s CRM platform (link to What Is a CRM article). Here’s some information about Operations Hub and why it might be a good choice for your company.[/vc_column_text][vc_column_text] What … Read more

Four Great Ways to Win Social Media with Matterport

[vc_row][vc_column][vc_column_text]The 2021 real estate market has proved that buyers are definitely still in the market to buy.  As an agent, you know the value of widening the reach of your listing. You want to include potential buyers who work weekends, ones who are limiting in-person social interactions, ones who prefer to shop online, and ones … Read more

Scale Your Business with HubSpot’s Operations Hub

HubSpot’s Operations Hub minimizes the growing pains often felt by scaling companies. When company data is centralized and organized in one common place and can be pulled from one common source, it becomes a lot easier to create growth strategies, find new growth opportunities, and make decisions for the benefit of your company and your clients.

How to Help Your Business Show Up On Local Search

For small business owners, the first step of earning a good name is allowing the people in your community and service area to find you online. Prospective customers need to easily find you by performing a quick online search. How do you make sure you’re in the top Google results? Here are 7 tips to make sure you’re loved by Google so that you perform well on a local search.

“Facing Trials” Case Study: Hope4MCI

With little time, and a very modest budget, Hope4MCI needed to aggressively publicize an upcoming clinical trial that had the potential to change the prognosis of those afflicted by Alzheimer’s. Seeing both a challenge and an opportunity to make a difference, Seapoint Digital took on the task of marketing the clinical trial.