Wit or Miss: Navigating Humor in Campaigns

Kristy: Welcome back to another episode of Free Dive podcast. I’m Kristy.

Anna-Lynn: I’m Anna-Lynn.

Kristy: We’re so happy you’re here. We’re happy to be here, aren’t we?

Anna-Lynn: We are feeling a little extra today.

Kristy: Today Anna-Lynn had the very good idea of wearing our fur, our faux fur.

Anna-Lynn: This might be real because I bought it in a vintage shop and pretty sure it’s
real don’t come after please.

Kristy: no fake blood. Mine is 100% fake.

Anna-Lynn: I was either going to bury it or wear it you know and yeah I’m cold all the time so it’s you know women’s winter in the basement.

Kristy: That is exactly what it is.

Anna-Lynn: So yeah I thought I’m not going to bury it just yet I’m gonna use it for my old bones.

Kristy: Women’s winter came upon us quickly.

Anna-Lynn: Yeah I don’t like it we went straight from winter when it’s freezing down here till to women’s winter and it’s like is my life winter now when did that happen this is the winter of my life.

Kristy: We have to always be prepared to be freezing down here so I so we’re in fur.

Anna-Lynn: Yeah and it just felt like that kind of day.

Kristy: Yeah what she didn’t prepare me was that she was also going to wear full velvet.

Anna-Lynn: I am yeah.

Kristy: Pleather as well and…

Anna-Lynn: also vintage yeah I’m kind of a hot mess today.
Kristy: I am mostly black with you today though.

Anna-Lynn: I’m having an influence.

Kristy: We are. Okay here’s what everyone should know we are very quickly adopting each other’s influences and uh.

Anna-Lynn: It’s great.

Kristy: I think it’s for the better.

Anna-Lynn: I do too.

Kristy: You know we’re just we’re making our way onto the boys yeah what’s that I soon Tim will have Tinsel in his hair.

Anna-Lynn: Oh okay I wasn’t sure what you meant by that at first.

Kristy: Tim will have tinsil in his hair, Bill will come in with glitter nails.

Anna-Lynn: Oh he’s going to be in fur yes he was eyeing this when he came down earlier I feel like maybe I should watch out and make sure this is with me at all times because I feel like he might steal it yeah for his 1 PM call.

Kristy: Yeah, I feel like I feel like sometimes everyone’s like wow the girls are being super extra. I too wish I could be super extra.

Anna-Lynn: It’s good peer pressure.

Kristy: It is.

Anna-Lynn: Really.

Kristy: I listen, I don’t know why people don’t take advantage of coming into the office just dressing up for the occasion I am a take advantage of dress for the occasion kind of gal you know what I mean and I don’t understand people who are very square and don’t get excited for the dress up.

Anna-Lynn: Well I’m glad that we have a company culture where we can like just wear what makes us happy and I mean within reason nobody’s coming in in clown suits or you…

Kristy: I would if I wanted to.

Anna-Lynn: You would actually but you don’t have to sit in on client meetings like…
Kristy: True.

Anna-Lynn: I’m not going to sit in with our you know major Insurance clients and yeah like crazy

Kristy:Yeah.

Anna-Lynn: this is probably much but I just I feel like I could get by with it.

Kristy: I that’s what I’m saying I go up to the…

Anna-Lynn: As far as I can.

Kristy: I go up to the bathroom in the business park with pride in whatever crazy outfit I’m wearing and I’m just like turning heads and don’t care.

Anna-Lynn: Wear what makes you happy.

Kristy: Yeah, so.

Anna-Lynn: So that’s what we’re doing today.

Kristy: Anyway that’s what we’re doing today.

Anna-Lynn: We had to preface this because you know this is a little different than how we’ve dressed in the past.

Kristy: Maybe our viewers maybe our viewers will also start adopting our lifestyle.

Anna-Lynn: Hey we’re here to help.

Kristy: Yeah join us on, join us on this happy lifestyle of fake nails, black all black everything and glitter and fake fur.

Anna-Lynn: Or real fur or real.

Kristy: Whatever. You know it’s a happier life in my opinion so.

Anna-Lynn: Speaking of happy things.

Kristy: Yes.

Anna-Lynn: And happier marketing, we wanted to talk about humor in marketing today.

Kristy: Yes that’s our topic today.
Anna-Lynn: Yes yeah I mean. It’s like an old adage you know everybody talks about how you know sex sells in marketing and advertising and boring- boring give me something funny…

Kristy: Yeah.

Anna-Lynn: and intelligent I will give you all my money.

Kristy: That’s right like it’s so true like I marketing works on me.

Anna-Lynn: Doesn’t it work on all of us to some degree?

Kristy: List- listen everybody okay anyone who follows our her social media had the whole thing about me and my Celsius and –

Anna-Lynn: Yes!

Kristy: And how okay it was it was okay the whole can being it’s all healthy for you and whatever and it’s partially a joke and partially not but…

Anna-Lynn: I’m really worried about you.

Kristy: People are commenting some of my friends and whoever are commenting like man marketing works on Kristy right because um.

Anna-Lynn: It’s a health drink.

Kristy: It’s a health drink it’s not and we all know that.

Anna-Lynn: it has Biotin in it it’s good for your hair.

Kristy: It makes you lose fat makes you just a better person.

Anna-Lynn: Yeah, no.

Kristy: But I mean at face value I’m not going to lie the first time I saw that I was like wow it is a healthier energy drink it’s pink it is pink I have to have it so marketing works for all kinds of reasons and humor is one of the reasons and it definitely works on me.

Anna-Lynn: but me too.

Kristy: Yeah but like but like why that’s what we’re going to talk about yeah and done the right way.

Anna-Lynn: yes because it can go horribly wrong and we’re going to talk about that too we thought it would be fun to talk about examples that we both like um there was one campaign I don’t know how many people have seen it- it’s been everywhere but um bounce fabric softener
sheets they have this campaign and the first time I heard it I just about died because I was like this is brilliant the tagline is It’s the sheet yes it’s Genius Like It is so spot-on and hilarious right and the reason why it’s so good is it’s just relatable it’s taking something like most people in this- in the world think profanity is funny or they use it every day um it’s just a common part of language for a lot of people and so basing your tagline on something that it’s instantly going to just make you smirk because you’re like oh my God they went right to the line.

Kristy: Yeah, yeah.

Anna-Lynn: But it’s working.

Kristy: They are they literally are bounce sheets right so it’s like we’re not saying it…

Anna-Lynn: They’re not saying anything untrue.

Kristy: But it’s edgy.

Anna-Lynn: It’s true it’s edgy it’s clever.

Kristy: It’s just edgy. it’s just edgy enough.

Anna-Lynn: Right it’s just enough and it’s something that most people are just going to be like oh that’s that’s funny.

Kristy: Mhm.

Anna-Lynn: It’s just it’s that kind of play on words that I think just Sparks everybody’s imagination and immediate there’s just an immediate response to it because you immediately get what they’re trying to say right what they’re connecting to and you know just about everybody has used that phrase so it works really well and they’re not like they’re not saying anything.

Kristy: They have not said anything.

Anna-Lynn: Right.

Kristy: They have not said any profanity they haven’t said anything hurtful and they have not said anything that hurts…

Anna-Lynn: It just creates a mental bridge and it’s just really clever it’s such a good example of
when marketing gets humor right yeah you had one too that you like.
Kristy: So the other one that’s actually very similar is the Kmart one the commercial that is that we, we ship your pants and everyone all the families and like the even the grandmas and I haven’t seen it well but it’s all like we can ship your pants we ship pants like yeah and it’s the same thing it’s like it’s it’s just like we’re not saying you’re saying it.

Anna-Lynn: Right right it walks that line

Kristy: And but you remember that they do shipping.

Anna-Lynn: Right.

Kristy: So it puts it, it’s like you I every I’ll permanent- permanently remember now that Kmart does shipping.

Anna-Lynn: Right and like I’ll remember bounce Sheets if I think of fabric softener.

Kristy: Right that they have- they have the fabric sheets and so it’s just this little it’s this little um what’s the word I want it puts it in your head it makes you remember um so it forces you to remember and at the same time it’s just this cute little quirky but again not hurting anyone.

Anna-Lynn: It’s clever but it’s marketing at the same time and it puts your product in people’s brains and makes it stick.

Kristy: Now to be fair there might be that, that small part of your audience that is like that’s inappropriate right don’t like that that’s swearing that’s profanity, and know what they mean by that you are you know you are I mean there’s going to be risk with any like that right it’s probably going to be smaller than the bigger part of your audience that’s going to be like either just like
whatever or the bigger part that’s like that’s silly that’s funny.

Anna-Lynn: Right, some people are going to roll their eyes and be like okay right Dad joke.

Kristy: Dad joke you. Right, yeah.

Anna-Lynn: You know and then other people the majority of people would probably be like wow okay that’s clever right and really listen and remember.

Kristy: Yeah

Anna-Lynn: About the product um and it’ll be successful for them and then there’ll be that smaller audience where they’ll just be like do we have to go there do we have to and you know maybe it’s not the kind of marketing we would do um or everybody would do like it’s not something you can do with any yeah kind of product or client um but we wanted to highlight it because it’s just a clever it’s an example of clever marketing of using humor in a way that
connects with a very specific audience they went after a very specific audience with these you can tell that they are maybe trying to speak to that younger demographic.

Kristy: Yeah, and but it’s also like everyone un you know universally everybody finds humor funny like can you know and so.

Anna-Lynn: And in inappropriateness even if you’re not a fan of being inappropriate you can still appreciate the humor.

Kristy: This is popping into my mind like In this moment it’s making me think of any time i go to my mother’s house for like this was last year or whatever she’d be like have you seen the poop commercial and I’m like no what are you talking about she was talking about it for like a month about this commercial about women being like I, I poop or something and it was for like a
probiotic and it was just this very goofy commercial about women all being like and I poop too.

Anna-Lynn: I don’t remember that.

Kristy: And it’s all like these like proud pooping women and my mom was so shocked by it but also thought that it was so funny that she permanently now remembers that probiotic or something.

Anna-Lynn: So it’s still worked it was still effective marketing.

Kristy: My mom also does not like inappropriate things, 0% she doesn’t think like pooping is funny.

Anna-Lynn: There’s some you just don’t talk about like she’s from that generation of like inappropriate things not funny but this commercial where like people were they were all like in the commercial like sitting on the toilet being like I poop too and she was like it’s so funny Kristy she couldn’t stop talking about this commercial and I’m like yes you’ve told me about this
commercial so many times I don’t care and she’d like she’d be like oh my gosh everyone shut up the pooping commercials on.

Anna-Lynn: Wow.

Kristy: So if it’s funny or dumb enough it sticks with people even people you know who don’t normally find dumb inappropriate things like that funny She’ll always remember that probiotic now.

Anna-Lynn: So if you have clients that you’re marketing for um and there is room for humor I
think some of the key things you have to remember is what audience you’re speaking to very
specifically. I mean that’s true across with any marketing but you have to be especially careful
with humor, I know that we- we have had occasions in the past with a couple different clients that we’ve had um where they were like oh yeah let’s do something funny and they tried to inject humor they, they threw some ideas at us and we were like Yeah oh no we can’t that could go
wrong so you have to think about how it’ll land like yeah if it lands well right great but you really have to be Devil’s Advocate and think about okay flip side how could this land wrong?

Kristy: Who could be hurt by it?

Anna-Lynn: Who could be offended by it, are we going to be um totally isolating a complete subset of our audience if we pursue this like are we going to be um needlessly offensive or needlessly offending anybody um so there’s just so many things you have to consider with humor you can’t just take an idea and be like oh that’s clever. Yeah, it probably is but if it’s not gonna if you sit with it and debate it with your team which should happen.

Kristy: Yes.

Anna-Lynn: There should definitely be extra meetings whenever you decide that you’re going to take a humorous approach.

Kristy: Something risky?

Anna-Lynn: Anything, even if it seems like a safe type of humor yeah like maybe we’re not saying it’s the sheet or I’m going to ship, they can ship my pants right you know if we’re not saying something that close to the line um you still have to be so careful and extra meetings really sit with it think about it um ask everybody on your team have everybody thinking about it looking at um could there be legal ramifications if we take this too far are we going to lose a core part of the business for this client if we go in this direction um are we going to completely
undermine the loyalty that we have from you know that this client has built up over time like could this just…

Kristy: Yeah, yeah.

Anna-Lynn: Take him, take him down so you have to really really really be careful and think about it and consider all those things yeah because there are plenty of examples of attempts by even big companies to use humor and it just bombed.

Kristy: Yeah so one of them that I wanted to talk about was um Burger King in the UK and I feel like everyone will know this if you don’t where have you been? and I think it was on women’s day was it last year it was uh women belong in the kitchen tweet on women’s day yikes hash yikes.

Anna-Lynn: Just saying it…you know and you have to wonder what that round table was like when someone threw that out who was like send it.

Anna-Lynn: Done!

Kristy: Hit post – an idiot probably um I’m just not…so here my thoughts um so they did this uh to be edgy to definitely, definitely because they knew it would go viral right they knew they knew everyone would have a reaction to this.

Anna-Lynn: Oh yeah.

Kristy: And so they put big big risk on this uh to be seen knowing there would be ramifications for that uh and their purpose was for scholarship women uh program for women okay kudos to you for a culinary program or something um to get women working in kitchens like women belong in the kitchen working thanks Burger King um did you think about the millions of women every woman in fact who has not heard their whole life they should get back in the kitchen.

Anna-Lynn: And also coming out I don’t know how the timing lined up but like women’s rights were being demated in government in this country and so you know not in the UK but worldwide there was a lot of like things happening for women that weren’t so great and that many looked at it as it’s setting us back you know putting us back in the Stone Age or whatever yeah you know so to have that phrase trotted out at the same time.

Kristy: It’s just it makes a mockery of you know what women have always heard their whole life anyway you know it’s it’s an easy joke that you know it can be made against women all the time and um it’s just it didn’t land.

Anna-Lynn: It, it could have I I feel like maybe there was some potential there but I don’t think it was really thought through enough because there’s, like we were saying you know you have to think about how it’s going to hit and are you going to upset a huge part of your.

Kristy: Most of the population of the world…probably yes correct.

Anna-Lynn: Do you really want to you know upset all of your female customers you know and
specifically target them as you belong in the kitchen so we’re going to give you a culinary scholarship so you can stay there I mean granted they probably thought they were encouraging women to work in the culinary field and here we’re providing an opportunity for you we, we support women in the kitchen but it wasn’t using a phrase that was always derogatory.

Kristy: Correct.

Anna-Lynn: Always, there’s never been a good version of that phrase yeah so using it to try to spin something positive that you’re doing it was never going to fly.

Kristy: It didn’t work.

Anna-Lynn: It was never going to work because you can’t take a negative really anti-feminine, you know you can’t you can’t take something that’s derogatory to a specific group of people and then be like and we’re going to use that as the slogan to be positive.

Kristy: It’s wild to me fully wild to me that- that a – you know a board sat down and talked about it and we’re like yep do it.

Anna-Lynn: I would be curious to know if there were women on that board.

Kristy: Same there…

Anna-Lynn: Like were there? I mean maybe some felt that um we are far enough progressed as a society to be more than that phrase which you know and thought they could take, take ownership of it change it.

Kristy: That’s what always comes back in your face right like well can’t you could take a joke yeah you sure can of course do but do you think that we’ve not been the butt of that joke forever.

Anna-Lynn: Yeah for decades.

Kristy: And it’s just like no not this time like again on women’s day and using it in a like you’re offering this nice program for women to you know to be able to have an opportunity at this culinary scholarship that’s fantastic and you could have made a really beautiful um opportunity for women to you like you could have promoted yourselves in such a nice way and instead in order to go viral you led with something really like you said derogatory to get a lot of attention and it – it just didn’t you didn’t get the attention that you were hoping for at the expense of hurting a lot of people.

Anna-Lynn: You can’t you can’t take that stance and then be like huh well that didn’t go the
way we thought.

Kristy: And it’s not it’s not because women can’t take the joke like you you better believe women have had to have tough skin with comments like that or whole lives that’s not it but it’s just kind of like you’re not going to get what you want out of that.

Anna-Lynn: No.

Kristy: And so you know circling back to making jokes in marketing it’s kind of like when you
want to do that you have to think will this humor hurt a subset of people and then ultimately hurt my brand in the process?

Anna-Lynn: Right, because they did some major backtracking to try to you know save face with that whole campaign.
Kristy: And ultimately lost money yeah lost customer base.

Anna-Lynn: Yeah, and there’s one thing to take a risk and to take a calculated risk and when you are trying something new there’s always a risk that it’s going to fail or that you’re going to you’re not going to make money from it you’re going to that’s part of marketing it not everything is going to be a win but you can hedge your bets a lot better than that yeah you know and um there could have been a humorous way to incorporate um something about women working in a kitchen there, there could have been yeah like I said before there’s potential there for there to be some smart word play yeah but not using a phrase that’s so derogatory and is going to just smack women in the face and be like really this is where we’re at yeah in 2023 or you know um so and trying to take a derogatory statement and spin it as something different than what it is that’s so hard to get right yeah it’s not that it can’t be done but it just did not work in this instance.

Kristy: Yeah so my takeaway is uh think, discuss more before you post um and- and like you asked like I wonder if there were women in on that conversation if they were they failed they failed um and I would say uh get get get a larger different group in and uh I’m just like we ask in in here we we tend to ask each other like what do you think of this what do you think of that can you read this can you like I don’t know.

Anna-Lynn: When we- we were working with a client that they wanted to inject some humor and it was about women and particularly moms working in an office – corporate setting or in an office and I- I think if I’m remembering right with that client we ended up scrapping the whole thing, the whole humor angle.

Kristy: The whole humor angle, because the humor angle it was too difficult with that campaign.

Anna-Lynn: It was too – it wasn’t good timing for the company either they weren’t I- I feel like companies like Burger King they’re a bigger Corporations, they’re huge Millions probably billions of dollars I don’t keep up with how much these corporations are making or have but you know their marketing they have a lot of money to throw at it and they also are so big that they can take bigger chances like if they lose Millions yeah it sucks but you know it might not be as big of a bite out of their bottom line as it would be for a smaller company and so um this client of ours
that wanted to inject some humor and specifically um speaking to women and about women they were you know just starting out and we were like this is not a territory you want to wander into when you’re still trying to establish who you are um and be taken seriously and like let’s look at this.

Kristy: The timing, yeah.

Anna-Lynn: Let’s pack it up for now and then you know in the future when you’ve got a
little more stability and a little more Revenue um then let’s look at introducing humor into marketing I think you just have to be extra careful yeah because you don’t have the resources or the um the finance the financial backing and the just the presence I think to take those kind of chances when you’re just starting out so I think as a marketer you have to be aware of that sometimes you have to steer your client in a different direction if they’re like we want to be funny and not always like with some it depends on the industry that they’re in it depends on the vibe
of their business, you know like some people they’re all about humor and then you can just run with it and if they’re known for that um I really love- I just ordered a product from Oat House it’s a company I hadn’t heard of before but I happened to like see their ad and they make granola butter.

Kristy: Okay.

Anna-Lynn: And after I ordered I got an email from the owner of the company and it was so funny and I- I want to find it because I thought it was so great I’m like this this is how you let people know your personality and use humor but you’re not you know. Let me find it.

Kristy: You’re making me think of one that I also…

Anna-Lynn: Okay.

Kristy: Saw on a website and wanted to read if I can find it.

Anna-Lynn: Okay so it started here here’s the and I’m sure it’s automatically generated to everybody who um you know orders from this company um especially if you’re like a first-time purchaser.

Kristy: This is your email that you got back.

Anna-Lynn: Yeah this is the email I got after I placed my order with Oat House it says welcome to the house party housemates we’re so excited you’re here first things first who the heck are you reply to this email letting us know a little bit about yourself who am I? and then she says I’m the founder of Oat House um it’s my mission to bring the fun back into eating and the whole thing what to expect over the next week I’m going to share the ups and downs of our journey each email will be an episode like a little reality show I promise it’ll be anything but boring and keep the party going by following us on Instagram and Tik Tok.

Kristy: That’s nice.

Anna-Lynn: You know and then she’s like email me directly if you have any concerns feedback questions and grateful you’re here I appreciate you XO and then she signs off and I’m like that is such a great way to inject humor into your interaction with your- with your audience you know and finding you don’t have to be like in your face when you’re using humor and marketing you can inject your persona or your personality into these interactions that you have with your audience um whether it’s in an automated email situation or in your direct ads yeah you can you know use humor there but it’s not your only opportunity.
Kristy: Right.

Anna-Lynn: But it’s not your only opportunity to use it and you can kind of flavor all of your interactions with your audience with humor just in little touches and it’s still successful like that made me smile I was like this is great I really really want to support this company like I really hope I like their product I haven’t gotten it yet but I really hope that we love it and that this is going to be someone we order from regularly because I love the owner’s personality I love that
that is how they’re interacting with me.

Kristy: Yeah a real person.

Anna-Lynn: It’s funny it’s real and so I think if that is your personality if it’s humorous let it show but do it in a respectful yeah um in a respectful way that’s not going to really turn off anybody like there’s a right and the wrong way to do it and I just I thought that was just a neat it’s another aspect of having humor yeah in your marketing.

Kristy: Yeah, this is one um this is one that I saw on um when I was going to unsubscribe from something and it says hello Kristy. Every time someone unsubscribes a member of the Hawkers team jumps out of the window it doesn’t happen often and the team is relatively large so it doesn’t make that much of a difference but it kind of puts a downer on the day anyway at least tell us why Karen has- has just cleared out her desk and given her Cactus to Janet from Finance then it says then a box answer do you want Karen to jump out of the window no or yes and I’m like…

Anna-Lynn: That is brilliant I absolutely love that who is that again?

Kristy: Hawkers.

Anna-Lynn: Hawkers so like that works.

Kristy: Yeah.

Anna-Lynn: Even though it’s pretty morbid.

Kristy: And I don’t like do I want Karen to jump out of the window.

Anna-Lynn: Of course not.

Kristy: I- a little bit but also um no so like anyway as a unsubscribe thing I’m like I’ve never forgotten this I’ve had it screenshotted I can’t get out of my phone now so um yeah anyway perfect example of humor and it’s pretty good.

Anna-Lynn: So and that one works I mean again just like the bounce sheet campaign like someone could be super offended by that unsubscribe message and be like how dare you make a joke out of people jumping out windows?

Kristy: True.

Anna-Lynn: And like you know and yeah but it’s very obvious that they’re not serious it’s done in a way that that it’s just cheeky and it’s a very clear we’re trying to pull on your heartstrings to keep you from leaving us and that someone would put that much effort into an unsubscribed message I’ve never seen that.

Kristy: It’s just so goofy and so funny.

Anna-Lynn: And that someone would just go there with it it’s it works.

Kristy: It’s so funny, yeah. Anyway um these are just some good like good examples a bad example, ultimately it’s always a little bit of a risk when you want to be funny in your marketing but um…

Anna-Lynn: Just be calculated in your risks.

Kristy: Be calculated and definitely always ask I think a lot of people is this a hit or a miss.

Anna-Lynn: Get your whole team involved.

Kristy: Get your team involved – are we going to hurt anybody with this.

Anna-Lynn: And test it out yeah. Test it out on like when we were working when we’ve worked with clients trying to incorporate humor I would go home and test it out on my husband and run it by him he’s wickedly funny and very dark so I’d be like what do you think of this and he’d be like if he was like uh a little too far that was saying a lot um and you know test it out with friends
what do you think of this, and kind of get a consensus and a feel for it you have to think about your client is this the right client to use humor in our marketing um is it the right audience do
you have to be so specific and know exactly who your audience is what they’ll tolerate right and what they won’t so and also think about your timing are you making a women’s joke on women’s day.

Kristy: Right, yeah.

Anna-Lynn: You know that could land really bad, might want to rethink that and um think about not just using if it is a client where the audience right is right the client is right um think about where in your marketing you can incorporate humor in a big way or also in little ways like you in your automated email responses yeah uh unsubscribe messages um maybe empty cart yeah messing you know any abandoned cart messaging um and any kind of follow-up not just think- think Beyond just using a slogan on an ad or um you know it can be more than a tweet or a social post or a display ad like think about where else you can incorporate humor but I think if you can remember all of those things and think about all of those things you can avoid and if you a disaster and you can you can have success.

Kristy: And if you can’t then don’t.

Anna-Lynn: Right, if you can’t do it just don’t.

Kristy: Don’t, period.

Anna-Lynn: Exactly. Know when to say no.

Kristy: Yeah, yeah.

Anna-Lynn: That’s always good, but always say yes to being extra.

Kristy: Say yes to extra.

Anna-Lynn: Yes to extra.

Kristy: Say yes to the free dive podcast.

Anna-Lynn: Yes, always say yes to us it’s an easy yes.

Kristy: We’ve had a great response so far and I just want to thank everybody for their support.

Anna-Lynn: I would love to hear from people like DM us we’ve had some leave us some messages like is- has there been a campaign a humor campaign that you have seen that you thought was especially successful or that really caught your attention and that you can’t get out of your brain. I would love to hear from people like or on the flip side has there been one where that totally bombed for you that you were like I cannot believe that that got through and that this is how this is being marketed to me.

Kristy: Yeah so so let us know yeah and keep showing us- showing up. We’ll keep showing up.

Anna-Lynn: and dressing up.

Kristy: And dressing up so thanks for being here and we’ll see you next time.