Win the Accounts
You Actually Want.
When a handful of accounts would change your year, broad marketing is the wrong tool. Our account-based marketing programs pick the right targets, reach the buying group with personalized outreach, and coordinate every touch in HubSpot so sales walks into warm conversations.
- Target account selection
- Personalized video + mail
- HubSpot orchestration
ABM That Gets You Into the Room
Account-based marketing works when it is specific. A named list of accounts, research on each one, messaging built around their situation, and a sequence of touches that feels personal because it is. Done well, it turns a cold target into a meeting that sales could not have booked alone.
We design ABM programs that combine physical and digital: personalized video, direct mail with tracked QR codes, targeted ads to the buying group, and email sequences, all orchestrated and measured in HubSpot. We use AI to research accounts and draft outreach faster, and people review every message before it goes out.
Ten right accounts beat ten thousand impressions.
Trusted by insurers, banks, and growing brands
How an ABM Program Works
Select, research, engage, and convert, with sales in the loop at every stage.
- 1Select
Target List
Define the ideal customer profile and build a tiered list of named accounts.
- 2Research
Understand
Map the buying group and each account’s situation, with AI-assisted research reviewed by people.
- 3Engage
Outreach
Personalized video, mail, ads, and email sequences reach the right people in the right order.
- 4Convert
Hand Off
Engaged accounts route to sales with full context, and results feed the next wave.
Account-Based Marketing Services
Full ABM programs or the components you need.
Target Account Strategy
The list is the strategy.
- Ideal customer profile
- Account scoring & tiering
- Buying group mapping
- Intent data & signals
- Account research
- List refresh cadence
Personalized Outreach
Make each account feel like the only one.
- Personalized video
- Direct mail with QR tracking
- Custom landing pages per account
- Executive gifting programs
- Personalized email sequences
- Sales call scripts
Targeted Digital Campaigns
Surround the buying group across channels.
- LinkedIn account targeting
- Programmatic ABM ads
- Retargeting by account
- Content offers
- Event invitations
- Creative production
HubSpot ABM Orchestration
Coordinate every touch and see what is working.
- HubSpot ABM setup
- Target account properties & lists
- Workflows & sales sequences
- Engagement scoring
- Account-level dashboards
- CRM hygiene
AI-Assisted Research & Agents
Research faster, personalize deeper, and act on signals.
- Automated account research
- Intent-triggered outreach drafts
- Website visitor identification
- Message personalization at scale
- Human review workflow
- Signal monitoring
Sales Enablement
Give sales what they need to close.
- Account briefs
- Talk tracks & objection handling
- Proposal support
- Meeting follow-up sequences
- Pipeline reviews
- Win/loss feedback
Why Teams Choose Seapoint for ABM
We run ABM for ourselves
Our own prospecting uses personalized video, direct mail, and HubSpot orchestration, so we know what works.
Physical and digital together
Mail and video cut through where ads alone cannot, and every touch is tracked.
Sales and marketing in one plan
Programs are built with sales from day one, so handoffs are clean and follow-up is fast.
Proven in the Industries We Serve
Bringing Beacon One to market, then protecting traffic through a merger
We helped Beacon Bank launch its Beacon One digital banking product, then guided the brand through the Berkshire Bank and Brookline merger to minimize traffic loss and build awareness.
View Case Studies“Their expertise in digital marketing strategy, audience targeting, and campaign optimization drove strong performance from day one… Simply put, they know how to deliver results.”
Account-Based Marketing Questions, Answered
What is account-based marketing?
ABM is a strategy that focuses marketing and sales effort on a defined list of high-value accounts, with personalized outreach to the people who influence the buying decision.
How many accounts should an ABM program target?
It depends on deal size and resources. Highly personalized programs often target 10 to 50 accounts at a time; scaled programs can cover hundreds with lighter personalization.
How do you personalize outreach?
Account research informs custom video, tailored landing pages, direct mail, and email messaging that reference the account’s actual situation and goals.
How long does ABM take to produce meetings?
First meetings often come within the first one to three months of outreach. Building pipeline and closed deals depends on your sales cycle.
Can you run ABM in HubSpot?
Yes. We set up target accounts, workflows, sequences, and account-level reporting in HubSpot, and we build custom agents for research and signal-based outreach.
Works Even Better Together
HubSpot & CRM
Onboarding, automation, reporting, and AI agents.
Learn moreAI-Powered Marketing
Custom agents, AI search, and predictive audiences.
Learn moreCreative Production
Video, ads, and copy built to perform.
Learn moreDigital Marketing
One program across every channel, managed to revenue.
Learn moreReady to Turn Traffic Into Customers?
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- A reply from a senior strategist within one business day
- A marketing audit focused on leads and revenue, not vanity metrics
- No obligation and no pressure
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