Paid Media Managed to
Cost Per Customer.
Clicks are easy to buy. Customers are not. We plan, build, and optimize campaigns across Google, Microsoft, Meta, LinkedIn, YouTube, and programmatic, and we judge every dollar by the qualified leads and revenue it returns.
- Google, Meta, LinkedIn & CTV
- Offline conversion tracking
- Weekly optimization
Every Dollar Should Earn Its Place
Most wasted ad spend comes from the same few problems: broad targeting, weak landing pages, and conversion tracking that counts form fills but never sees which ones became customers. We fix those first. Then we scale what works and cut what does not, week by week.
We connect your ad platforms to your CRM so bidding algorithms learn from real outcomes, like a bound policy, a funded account, or a completed order, instead of cheap leads that never close. That single change often does more for efficiency than any bid tweak.
We optimize to the customer, not the click.
Trusted by insurers, banks, and growing brands
How We Run Paid Media
A tight loop of planning, launch, and optimization, with budget always moving toward what performs.
- 1Week 1-2
Audit & Tracking
Review account history, search terms, and tracking. Fix conversion setup before spending another dollar.
- 2Week 3-4
Build & Launch
Restructure campaigns, write ads, and build or refine landing pages for each audience and offer.
- 3Weekly
Optimize
Search terms, bids, audiences, and creative, adjusted every week against cost per acquisition.
- 4Quarterly
Scale
Shift budget across channels, add new audiences and platforms once the core is profitable.
TMA Insurance Trust results reflect a partnership of roughly eight years.
Paid Media Services
Channel mix depends on your audience and sales cycle. We manage all of it as one budget.
Google Ads Management
Capture high-intent demand the moment buyers search.
- Search & Performance Max
- Keyword & negative keyword management
- Responsive search ad testing
- Bid strategy & budget pacing
- Shopping & merchant feeds
- Account structure & audits
Microsoft Advertising
Reach an older, higher-income search audience at a lower cost per click.
- Google Ads import & tuning
- LinkedIn profile targeting
- Audience network
- Budget allocation vs. Google
- Conversion tracking
- Performance reporting
Paid Social
Build demand before buyers start searching and retarget them until they are ready.
- Meta (Facebook & Instagram)
- LinkedIn Ads for B2B
- Lead forms & landing pages
- Lookalike & CRM audiences
- Creative testing
- Special ad category setup
YouTube & Connected TV
Video reach with targeting that traditional TV cannot match.
- YouTube in-stream & Shorts
- Connected TV & streaming
- Audience & geo targeting
- View-through measurement
- Video creative guidance
- Frequency management
Programmatic Display
Scale reach and retargeting across the open web with brand-safe placements.
- Retargeting
- Contextual & audience targeting
- Geo-fencing
- Brand safety controls
- Creative rotation
- Incrementality testing
Landing Pages & CRO
The ad gets the click. The page gets the customer.
- Dedicated campaign landing pages
- Offer & message matching
- A/B testing
- Form optimization
- Page speed
- Heatmaps & recordings
Tracking & Attribution
Accurate data is what makes automated bidding work for you instead of against you.
- GA4 & Tag Manager
- Enhanced conversions
- Offline conversion imports
- Call tracking
- CRM integration
- Cross-channel reporting
Why Advertisers Choose Seapoint
We understand ad policy
Financial services and insurance ads face special category rules and extra review. We build campaigns that get approved and stay approved.
We close the loop
Ad platforms learn from your CRM outcomes, not just form fills, so spend moves toward real customers.
One team, every channel
Search, social, video, and display share one budget and one strategy, so channels stop competing for credit.
Paid Search & Media for Your Industry
Insurance
Quote and lead campaigns that target the right coverage types and geographies, with tracking through to bound policies.
Insurance marketingBanking & Financial
Deposit, loan, and account-opening campaigns built around local markets, rate promotions, and product launches.
Banking & Financial marketingE-Commerce
Shopping, Performance Max, and paid social managed to ROAS and contribution margin, not just revenue.
E-Commerce marketingProven in the Industries We Serve
Bringing Beacon One to market, then protecting traffic through a merger
We helped Beacon Bank launch its Beacon One digital banking product, then guided the brand through the Berkshire Bank and Brookline merger to minimize traffic loss and build awareness.
View Case Studies“Their expertise in digital marketing strategy, audience targeting, and campaign optimization drove strong performance from day one… Simply put, they know how to deliver results.”
Paid Search & Media Questions, Answered
How much should we spend on PPC?
It depends on your market, competition, and goals. We usually recommend a starting budget that can produce statistically meaningful results in 60 to 90 days, then scale based on cost per acquisition.
What is your management fee?
Fees are scoped to channels, complexity, and spend. After an audit, we recommend a plan with a clear monthly fee. Ad spend is always paid directly to the platforms.
Can you run ads for insurance and financial products?
Yes. We regularly set up campaigns under Google and Meta financial services policies and special ad categories, including the targeting limits and verification they require.
Do we own our ad accounts?
Always. Accounts, data, and creative belong to you. We work inside your accounts with manager access.
How fast will we see results?
Paid search can produce leads within days of launch. Expect a four to eight week learning period before performance stabilizes and optimization starts compounding.
Works Even Better Together
SEO & AI Search
Rank in Google and get cited by AI answer engines.
Learn moreAnalytics & Reporting
Tracking and dashboards that tie spend to revenue.
Learn moreCreative Production
Video, ads, and copy built to perform.
Learn moreWeb Design & Development
Fast, accessible WordPress and HubSpot sites.
Learn moreBuilt for Your Industry
Ready to Turn Traffic Into Customers?
Tell us about your goals and we’ll come back with a clear read on where your ad spend is leaking budget and what to fix first.
- A reply from a senior strategist within one business day
- A marketing audit focused on leads and revenue, not vanity metrics
- No obligation and no pressure
Prefer to talk first? Book a strategy call
Request Your Marketing Audit
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