Know Exactly What
Your Marketing Returns.
If you cannot trace a dollar of spend to a customer, you are guessing. We set up the tracking, attribution, and dashboards that connect every channel to leads, pipeline, and revenue, so budget decisions get easy.
- GA4 & Tag Manager
- CRM-connected attribution
- Executive dashboards
From Data Chaos to Clear Decisions
Most marketing teams have plenty of data and very little clarity. Ad platforms each claim credit, GA4 disagrees with the CRM, and nobody trusts the numbers. We fix the plumbing first: consistent tracking, clean UTM conventions, and conversions tied to real outcomes.
Then we build reporting people actually use. Executives get a one-page view of spend, pipeline, and return. Channel managers get the detail they need to optimize. Everyone works from the same source of truth.
One source of truth beats ten dashboards nobody trusts.
Trusted by insurers, banks, and growing brands
How We Build Your Measurement
Accurate data first, then insight, then ongoing optimization.
- 1Audit
Assess
Review tags, events, conversions, and CRM data to find gaps and conflicts.
- 2Plan
Measurement Plan
Define KPIs, conversion events, naming conventions, and attribution rules.
- 3Implement
Build
Configure GA4, Tag Manager, integrations, and dashboards, then validate the data.
- 4Analyze
Insight
Monthly analysis and recommendations on where to shift budget and effort.
Analytics & Reporting Services
Measurement built around the decisions your team needs to make.
GA4 Consulting & Setup
A clean, reliable GA4 property configured for your business.
- Property & data stream setup
- Event & conversion design
- Enhanced measurement
- Audience configuration
- Data retention & privacy settings
- GA4 audits
Google Tag Manager
Organized, documented tracking you can maintain.
- Container audits & cleanup
- Event tracking
- Form & click tracking
- Consent mode
- Server-side tagging
- Documentation
Conversion Tracking
Count the outcomes that matter, across every platform.
- Google Ads & Meta conversions
- Enhanced conversions
- Offline conversion imports
- Call tracking
- Cross-domain tracking
- Conversion validation
Attribution & Revenue Reporting
See which channels and campaigns produce customers.
- Multi-touch attribution
- CRM revenue matching
- UTM strategy & governance
- Campaign ROI reporting
- Customer journey analysis
- Incrementality testing
Dashboards & Reporting
Reporting built for how your team makes decisions.
- Executive dashboards
- Looker Studio & HubSpot reports
- Channel performance views
- Automated monthly reports
- KPI frameworks
- Anomaly alerts
Testing & Analysis
Turn data into decisions with structured experiments.
- A/B test design
- Statistical analysis
- Funnel analysis
- Cohort & retention analysis
- Competitive benchmarking
- Quarterly insight reviews
Why Seapoint for Analytics
We use the data we build
Our own campaigns run on the tracking we set up, so we build for real optimization, not just reports.
CRM-first measurement
We tie marketing data to deals and revenue in HubSpot and other CRMs, closing the loop most agencies leave open.
Plain-English reporting
Every report answers what happened, why, and what to do next.
Analytics & Reporting for Your Industry
Insurance
Track quotes, applications, and bound policies back to the campaigns that produced them.
Insurance marketingBanking & Financial
Connect digital campaigns to account openings and loan applications, including offline and branch conversions.
Banking & Financial marketingE-Commerce
Revenue, margin, and customer lifetime value by channel, with clean e-commerce event tracking.
E-Commerce marketingProven in the Industries We Serve
Full-funnel marketing for an association insurance trust
Seapoint runs TMAIT’s complete marketing program. Over roughly eight years, premiums have about doubled, with sales growing around 12% year over year.
View Case Studies“They make the effort to learn about our business and develop marketing efforts that are tailored exclusively to us… Seapoint has certainly delivered.”
Analytics & Reporting Questions, Answered
What does a marketing analytics agency do?
We set up and maintain the tracking, integrations, and reporting that show how marketing drives leads and revenue, then analyze the data to recommend where to invest.
Why do GA4 and our ad platforms show different numbers?
Each platform uses its own attribution rules and tracking windows. We align definitions, fix tracking gaps, and use CRM data as the tiebreaker for revenue.
Can you track conversions that happen offline?
Yes. We import offline outcomes like signed applications or funded accounts from your CRM back into ad platforms and reporting.
Which dashboard tool do you use?
We usually build in Looker Studio or HubSpot, depending on where your data lives and who needs access.
How long does a tracking setup take?
A typical GA4, Tag Manager, and conversion setup takes three to six weeks, including validation.
Works Even Better Together
Paid Search & Media
Google, Meta, LinkedIn, YouTube, and programmatic.
Learn moreHubSpot & CRM
Onboarding, automation, reporting, and AI agents.
Learn moreSEO & AI Search
Rank in Google and get cited by AI answer engines.
Learn moreAI-Powered Marketing
Custom agents, AI search, and predictive audiences.
Learn moreBuilt for Your Industry
Ready to Turn Traffic Into Customers?
Tell us about your goals and we’ll come back with a clear read on where your measurement is leaking budget and what to fix first.
- A reply from a senior strategist within one business day
- A marketing audit focused on leads and revenue, not vanity metrics
- No obligation and no pressure
Prefer to talk first? Book a strategy call
Request Your Marketing Audit
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