Why Writing A Meta Description is Important for Your Blogs

It seems like there’s an ever-growing list of ‘must haves’ when blogging. Each of these components will help draw people to your website so they will pay attention to your content. Since there are so many moving parts, is a meta description really that important for your blog post?

PiMA award insurance marketing

Affinity Marketing for Insurance Products

With our Best of PiMA award arriving this past week, (for our work on behalf of the Texas Medical Association Insurance Trust with our friends at Bodden Partners) it’s an appropriate time to reflect on and share the insights we’ve learned over the past year. As we continue to work extensively with association insurance marketing, we’ve developed and refined our Inbound Marketing strategy so we can leverage the unique challenges and opportunities that affinity marketing entails. Here are the top four lessons we’ve learned on our way to winning ‘Best of PIMA’ from the Professional Insurance Marketing Association this year.

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