Headline writing has been around since the dawn of the printed word. Grabbing the attention of the reader to make them do just that – read. In the age of content-generating sites like BuzzFeed, Upworthy, and a myriad of others, headlines have even less time to grab the reader’s ‘click.’ So is the trick behind an excellent attention grabber an emotional headline? Or is an optimized headline the way to go?
Read more
