GA4: The Role of Event-Based Data in Insurance Marketing
For the last 15 years, the data from Google’s Universal Analytics (UA) has enabled you to track the changes in your audience effectively. Google Analytics 4 (GA4), the latest version …
Dan Lal
How to Set Your Creative Team Up for Success: A Unified Campaign Comes from a United Creative Team
Your creative team is the voice box of your company, reaching out to your audience through social media, copywriting, photography, video, live streaming, design, and a host of other skills. …