Every year, for the past 25 years, Pantone has selected a color to represent the global mood, to inspire creators and designers, and to symbolize our collective aspirations for the future. This year’s thoughtfully chosen color is PANTONE 13-1023 Peach Fuzz.
After the boldness of 2023’s Viva Magenta, Peach Fuzz may feel tame by comparison. But don’t underestimate the versatility and power of this warm peach hue. As its name suggests, the color is a soft pastel that floats radiantly between pink and orange. It gives an impression of warmth, calm, and wellbeing. While evocative of a nostalgic past, it is also clean, modern, and quietly sophisticated.
Why was this color chosen to represent 2024? With the turbulence in our world and lives, Pantone chose a color deliberately intended to evoke a sense of peace, coziness, and simplicity. This color would encourage connection, community, and wellbeing. In their words: “The color we selected to be our Pantone Color of the Year 2024 needed to express our desire to want to be close to those we love and the joy we get when allowing ourselves to tune into who we are and just savor a moment of quiet time alone.” What do you feel when you look at PANTONE 13-01023 Peach Fuzz?
Peach Fuzz is beautiful by itself, but its versatility truly shines when paired with other colors. Here are some options that highlight this:
The calm warmth of Peach Fuzz is amplified when surrounded by other warm colors, and the rich, earthy tones in this palette grounds its natural airiness.
Peach Fuzz feels more playful with the addition of bright aqua, mint, and magenta.
Bottle blue, deep red, and dusty teal bring Peach Fuzz an air of professionalism and solidity.
Are you looking for ways to keep your marketing fresh and up-to-date? Integrating Peach Fuzz may be your answer. Take a look at some ideas for how you can utilize this color.
Promotions
Pantone’s color of the year can make your ads stand out in a sea of aggressive color palettes. Draw in viewers with its peaceful power.
Social Media
Scrolling through social media can be overwhelming to the eye. Use Peach Fuzz to create a visual respite that still gets your message across.
Calls-To-Action
Peach Fuzz works well in CTAs when paired with high-contrast colors. Use this attractive combination to help your viewers focus on what you want them to in a soothing way.
We can all use some warmth, calm, and wellbeing in the coming year. Take full advantage of using Peach Fuzz for your graphic design projects in 2024 and add some coziness to your marketing!
