Maddie Cutrer

From Boardroom to Brand: The Critical Role of Marketing in a Bank Merger

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Bank Merger. For some, the term brings to mind vague visions of people making big deals in a boardroom. For others, the term causes anxiety about changes, such as losing relied-upon services. What is a bank merger? What does it mean for the companies involved? And most importantly, how can the newly formed institution effectively … Read more

Fair Lending Regulations: How to Protect Consumers and Your Company

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As a business owner, you want to connect your goods and services with people who want or need them, creating a mutually beneficial relationship between consumers and your business. In recent years, targeted marketing has become the standard in achieving this goal. This marketing approach shows ads to a subset of people based on data … Read more