Maddie Cutrer 
Every year, the team here at Seapoint looks forward to the Pantone Color of the Year announcement. It’s a moment that sets the tone for graphic design, web aesthetics, and consumer psychology for the next twelve months. In the past two years we’ve seen the high-energy Viva Magenta and the cozy, grounded Mocha Mousse. But … Read more
Bank Merger. For some, the term brings to mind vague visions of people making big deals in a boardroom. For others, the term causes anxiety about changes, such as losing relied-upon services. What is a bank merger? What does it mean for the companies involved? And most importantly, how can the newly formed institution effectively … Read more
Every year, designers, marketers, and creatives eagerly await Pantone’s announcement of the Color of the Year. For 2025, Pantone has unveiled Mocha Mousse, a warm and rich earthy brown that radiates sophistication, stability, and timeless charm. The Meaning Behind Mocha Mousse Mocha Mousse goes beyond being just a color; it embodies a sense of comfort … Read more
As a business owner, you want to connect your goods and services with people who want or need them, creating a mutually beneficial relationship between consumers and your business. In recent years, targeted marketing has become the standard in achieving this goal. This marketing approach shows ads to a subset of people based on data … Read more
Women make up a vital segment of consumers, and they hold a large percentage of marketing jobs in our industry. Here at Seapoint Digital, this isn’t news to us – women have been a major force behind the success of our agency since the beginning. March is Women’s History month, the perfect time to highlight … Read more
Every year, for the past 25 years, Pantone has selected a color to represent the global mood, to inspire creators and designers, and to symbolize our collective aspirations for the future. This year’s thoughtfully chosen color is PANTONE 13-1023 Peach Fuzz. After the boldness of 2023’s Viva Magenta, Peach Fuzz may feel tame by comparison. … Read more
CULTURE – The way of life of a group of people; the particular way that they do things. Company culture can be defined as a set of shared values, goals, attitudes and practices that characterize an organization. It’s the way people feel about the work they do, the values they believe in, where they see … Read more
The long-awaited announcement of Pantone’s 2023 color of the year has arrived, and it does not disappoint: Viva Magenta (18-1750). A powerful and bold red, Viva Magenta straddles the line between warm and cool. It was a color chosen with intention and hope for the coming year, with the goal of inspiring courage, individuality, and … Read more