Violets Are Blue

For the past 23 years, Pantone has been proudly bringing light to the power of color.  The Pantone Color of the Year is chosen based on the direction and trends ...

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What is a CRM?

Remember rotary card indexes? (If not, make the most of your youth.) Imagine if each major department in your company used rotary card indexes for keeping contact information for potential ...

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Scale Your Business with HubSpot’s Operations Hub

HubSpot’s Operations Hub minimizes the growing pains often felt by scaling companies. When company data is centralized and organized in one common place and can be pulled from one common source, it becomes a lot easier to create growth strategies, find new growth opportunities, and make decisions for the benefit of your company and your clients.

construction builder online marketing

Best Digital Marketing Tactics for Contractors

If you’re in the construction business, you likely know that one of your biggest barriers to signing new prospects is credibility. Sadly, too many sketchy contractors have depleted the faith of many homeowners and business owners.

As a result, you may face prejudice as a result of tardy, over-budget contractors that have spawned running jokes about the credibility of almost anyone in construction. And although word-of-mouth marketing remains a mainstay of any contractor’s livelihood, it is absolutely possible to convert cold contacts into satisfied customers that generate revenue for your company.

How can you do this successfully? Through careful and deliberate use of digital marketing tactics.

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