Using Pantone 2021 Colors of the Year in Your Graphic Design
Pantone has two tones as their 2021 color of the year! See how you can use them in your graphic design with these practical suggestions....
Best Digital Marketing Tactics for Contractors
If you’re in the construction business, you likely know that one of your biggest barriers to signing new prospects is credibility. Sadly, too many sketchy contractors have depleted the faith of many homeowners and business owners. As a result, you may face prejudice as a result of tardy, over-...
Marketing Crash Course for Contractors: 5 Things You Can do NOW!
Who builds without a nail gun? Well, Jesus did 2,000 years ago, but he would certainly use one today! No doubt you’ve seen major changes in the construction industry in recent years. Safety standards are on the rise; tools are becoming more task-specific and technologically advanced. So wha...
Social Media Strategies for Contractors
As a contractor, you know how important it is to choose the right tool for the job. Choosing the right social media tools and using them properly is similarly important. Each social media channel serves a different purpose and some may not fit your marketing needs. Because there are so many options...
Will the Facebook News Feed Changes Break Your Business?
If you’re a business owner, chances are good that you’ve promoted your business on Facebook, the most popular social media platforms. But if you haven’t heard the news, Facebook has just announced that they’re cutting down how often your business posts get seen on Facebook. If you&#...
Google My Business Changes for 2018
The year saw some big changes to Google My Business features. Some of these were exciting, some were challenging. How will these changes shape your business’ prospects in the coming year? What changes should we continue to look for? Let’s find out. Google Posts Google Posts is a product ...
Affinity Marketing for Insurance Products
With our Best of PiMA award arriving this past week, (for our work on behalf of the Texas Medical Association Insurance Trust with our friends at Bodden Partners) it’s an appropriate time to reflect on and share the insights we’ve learned over the past year. As we continue to work extensively wi...