Violets Are Blue

[vc_row][vc_column][vc_column_text]For the past 23 years, Pantone has been proudly bringing light to the power of color.  The Pantone Color of the Year is chosen based on the direction and trends of people in all markets across the globe.  What color will resonate with all audiences in 2022?     Defining a Year of Uncertainty As we … Read more

What is a CRM?

[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Remember rotary card indexes? (If not, make the most of your youth.) Imagine if each major department in your company used rotary card indexes for keeping contact information for potential and existing customers …and each department had their own rotary card indexing system. Along with their contact data, you also have summary notes on … Read more

Four Great Ways to Win Social Media with Matterport

[vc_row][vc_column][vc_column_text]The 2021 real estate market has proved that buyers are definitely still in the market to buy.  As an agent, you know the value of widening the reach of your listing. You want to include potential buyers who work weekends, ones who are limiting in-person social interactions, ones who prefer to shop online, and ones … Read more

Scale Your Business with HubSpot’s Operations Hub

HubSpot’s Operations Hub minimizes the growing pains often felt by scaling companies. When company data is centralized and organized in one common place and can be pulled from one common source, it becomes a lot easier to create growth strategies, find new growth opportunities, and make decisions for the benefit of your company and your clients.

Best Digital Marketing Tactics for Contractors

construction builder online marketing

If you’re in the construction business, you likely know that one of your biggest barriers to signing new prospects is credibility. Sadly, too many sketchy contractors have depleted the faith of many homeowners and business owners.

As a result, you may face prejudice as a result of tardy, over-budget contractors that have spawned running jokes about the credibility of almost anyone in construction. And although word-of-mouth marketing remains a mainstay of any contractor’s livelihood, it is absolutely possible to convert cold contacts into satisfied customers that generate revenue for your company.

How can you do this successfully? Through careful and deliberate use of digital marketing tactics.

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Marketing Crash Course for Contractors: 5 Things You Can do NOW!

5 tips for digital marketing for contractors

Who builds without a nail gun?  Well, Jesus did 2,000 years ago, but he would certainly use one today!  No doubt you’ve seen major changes in the construction industry in recent years. Safety standards are on the rise; tools are becoming more task-specific and technologically advanced.   So what does that have to do with … Read more

Social Media Strategies for Contractors

construction contractor social media

As a contractor, you know how important it is to choose the right tool for the job. Choosing the right social media tools and using them properly is similarly important. Each social media channel serves a different purpose and some may not fit your marketing needs. Because there are so many options, it can be difficult to decide which train to jump on — or if you need to jump on all of them.  Have you wondered which social media channels are the right fit for you as a contractor? Once you know where you should be, what should you do once you’re there? We’re here to help you find the answers.

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