SEO

Bite Into Pantone’s Color of the Year 2024: Peach Fuzz

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Every year, for the past 25 years, Pantone has selected a color to represent the global mood, to inspire creators and designers, and to symbolize our collective aspirations for the future. This year’s thoughtfully chosen color is PANTONE 13-1023 Peach Fuzz. After the boldness of 2023’s Viva Magenta, Peach Fuzz may feel tame by comparison. … Read more

How to Optimize for Local Mobile Search

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[vc_row ct_row_stretch=””][vc_column][vc_column_text]In a world where more and more people are attached to their smartphones or tablets, businesses must work extra hard to be up to date with their marketing tactics and stay on top. We know this can be hard, especially when search engines change their rules as quickly as new gadgets can be sold in stores. Let’s talk about 3 important ways you can optimize your website for Local Mobile search.

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Should My Web Designer Do My SEO?

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our web designer knows how to design your website – and to be fair, he or she may know a bit about SEO.  But a digital marketing agency understands SEO strategy thoroughly. Learn more about why.

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Categories SEO

What Is Search Engine Optimization?

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For years we’ve heard the term ‘Search Engine Optimization’ thrown around. If you’re a business owner you’ve probably been cold-called or emailed by someone wanting to help with your SEO.  We are constantly told that, without it, our customers will not be able to find us online. But what is Search Engine Optimization exactly? Do … Read more

Categories SEO

5 SEO Mistakes You’re Making Now

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SEO mistakes

The right Search Engine Optimization (SEO) tactics are very important to put into practice if you want your business to get noticed online. But sometimes it’s hard to keep up with what the right tips are, and how quickly others can become out of date. Here are 5 SEO mistakes that are very common. Are … Read more

Categories SEO

Retargeting Isn’t Just for Display Anymore

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In the 2002 movie, Minority Report, Tom Cruise plays an officer who is accused of a murder he has yet to commit. Although the science behind this futuristic policing is sketchy at best, other novel concepts in the film are not far off.

For instance, upon walking into The Gap, Mr. Anderson (played by Cruise) is greeted with a holographic image asking him how those assorted tank tops worked out for him. While we don’t currently experience personal advertising based on identification by retina scan, we are offered targeted ads based on our past behavior.

This is called retargeting, and the way it’s been used has evolved in recent years.

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