Inbound Fundamentals: Why Using the Right Keywords Will Attract the Right Customers
Here are three ways to find your keywords to attract your customers and land in those coveted top organic search results....
Inbound Fundamentals: What is a Buyer Persona and Why is It Important to You?
Buyer personas aren’t just a snazzy marketing exercise; they’re tools that can help you build your business. Let’s look at what buyer personas are, how they can benefit your company, and how to begin to build out your own buyer personas....
Inbound Fundamentals: 10 Ways to Have Awesome Content
Inbound marketing depends on content. But it can’t just be any content. It has to be the right content. Here are 10 ways to create awesome content to help your inbound marketing plans along....
3 Powerful Reasons You Should Hire a Content Creator
As a business owner, you’re reasonably tech-savvy. You know that your company needs a website, an accurate Google listing, a blog, and the appropriate social media pages… and you try your best to keep the content on these sites and pages fresh, relevant, and interesting. So why would you giv...
5 Tips for Creating an Awesome Landing Page
If you are responsible in any way for your business website, you may have heard of the term “landing page.” But what is a landing page, exactly? How can it help your business? And what are some ways that you can create awesome landing pages that get solid results for your business? What is a [&h...
Best Digital Marketing Tactics for Contractors
If you’re in the construction business, you likely know that one of your biggest barriers to signing new prospects is credibility. Sadly, too many sketchy contractors have depleted the faith of many homeowners and business owners. As a result, you may face prejudice as a result of tardy, over-...
Unlock the Power of HubSpot for Your Small Business
Over the years we have talked about the benefits of the software platform called HubSpot. Filled with tools that benefit every member of your team, from marketing to sales, HubSpot’s software is an efficient and surprisingly easy asset to use for your business. But for small businesses, using HubS...
Rethink a DIY: Why You Need a Professional Website
Remember the tale of The Elves and the Shoemaker? If not, here’s a quick recap: There once was a tired, poor shoemaker who was down to his last piece of leather. Unsure of his future, he set to work all day to make his last pair of shoes but, he was too tired to finish […]...
Making an Impact: How HubSpot Made the Impossible Work in Affinity Insurance
Amid the chaos and confusion of changing laws during the ACA Open Enrollment period, how do you market a commodity insurance product to a finite number of busy professionals who, for the most part, already have a connected relationship with their own insurance professional? By using an assertive, mu...