Inbound Fundamentals: 10 Ways to Have Awesome Content
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3 Powerful Reasons You Should Hire a Content Creator
As a business owner, you’re reasonably tech-savvy. You know that your company needs a website, an accurate Google listing, a blog, and the appropriate social media pages… and you try your best to keep the content on these sites and pages fresh, relevant, and interesting. So why would you giv...
Does Inbound Marketing Work for My Field?
Today, I was researching CRMs (Customer Relationship Management software) for a client. There are dozens out there, and believe me, they’re not all created equal. However, one kept popping up on my screen (due to their fantastic retargeting campaign, no doubt), so I decided to sign up...
How to Create a Winning Blog for Your Business
Remember the days when we used the newspaper or phone book as a directory for local services? We’d peruse the info till (usually) an ad caught our eye. Then, in a leap of faith, we would call the business, hoping we found the right person for the job. We all know that times have changed. [&hel...
5 Tips for Creating an Awesome Landing Page
If you are responsible in any way for your business website, you may have heard of the term “landing page.” But what is a landing page, exactly? How can it help your business? And what are some ways that you can create awesome landing pages that get solid results for your business? What is a [&h...
Best Digital Marketing Tactics for Contractors
If you’re in the construction business, you likely know that one of your biggest barriers to signing new prospects is credibility. Sadly, too many sketchy contractors have depleted the faith of many homeowners and business owners. As a result, you may face prejudice as a result of tardy, over-...
Unlock the Power of HubSpot for Your Small Business
Over the years we have talked about the benefits of the software platform called HubSpot. Filled with tools that benefit every member of your team, from marketing to sales, HubSpot’s software is an efficient and surprisingly easy asset to use for your business. But for small businesses, using HubS...
Rethink a DIY: Why You Need a Professional Website
Remember the tale of The Elves and the Shoemaker? If not, here’s a quick recap: There once was a tired, poor shoemaker who was down to his last piece of leather. Unsure of his future, he set to work all day to make his last pair of shoes but, he was too tired to finish […]...
Making an Impact: How HubSpot Made the Impossible Work in Affinity Insurance
Amid the chaos and confusion of changing laws during the ACA Open Enrollment period, how do you market a commodity insurance product to a finite number of busy professionals who, for the most part, already have a connected relationship with their own insurance professional? By using an assertive, mu...