Bill, Author at Seapoint Digital

Why Writing A Meta Description is Important for Your Blogs

Posted on 01/12/2021 By Bill

It seems like there’s an ever-growing list of ‘must haves’ when blogging. Each of these components will help draw people to your website so they will pay attention to your content. Since there are so many moving parts, is a meta description really that important for your blog post?...

SEO

Which Headline is Better: Emotional vs SEO

Posted on 01/01/2021 By Bill

Headline writing has been around since the dawn of the printed word. Grabbing the attention of the reader to make them do just that – read. In the age of content-generating sites like BuzzFeed, Upworthy, and a myriad of others, headlines have even less time to grab the reader’s ‘click.’ So i...

SEO

Should My Web Designer Do My SEO?

Posted on 10/13/2020 By Bill

our web designer knows how to design your website - and to be fair, he or she may know a bit about SEO. But a digital marketing agency understands SEO strategy thoroughly. Learn more about why....

Social Media

How to Identify and Engage with Industry Experts

Posted on 08/04/2020 By Bill

Networking has always been an important part of building your business and increasing your credibility within your industry. With the onslaught of social media platforms, like YouTube and LinkedIn, industry experts are able to create solid followings and offer insight to those they influence. As bot...

Adwords

The Key to Online Marketing – Google Ads

Posted on 07/05/2020 By Bill

While growing a business, our primary goal is to reach potential customers. Once our company is branded, we may use social media, email marketing, events, and even a few newspaper ads to attract new customers. While these are necessary steps in letting the community know about your business’s ...

Adwords, Insurance Marketing

Making a Pay-Per-Click Ad Campaign Work for Affinity Insurance

Posted on 05/07/2019 By Bill

If you are a director of an insurance trust or an affinity insurance group and you want to expand your digital footprint, we understand you. Your goal is to target prospective members of your parent organization in an effective way, through pay-per-click advertising (PPC) and other digital advertisi...

Inbound Marketing, Insurance Marketing, Marketing

Affinity Marketing for Insurance Products

Posted on 10/04/2017 By Bill

With our Best of PiMA award arriving this past week, (for our work on behalf of the Texas Medical Association Insurance Trust with our friends at Bodden Partners) it’s an appropriate time to reflect on and share the insights we’ve learned over the past year. As we continue to work extensively wi...

HubSpot, Inbound Marketing, Marketing

A HubSpot Partner’s Review of “Disrupted” by Dan Lyons

Posted on 04/19/2016 By Bill

Okay, I’m going to admit this right from the start, I love a good train-wreck of a corporate “tell all” book. So when Disrupted was released I was secretly pretty excited. We were going to to get all the dirty laundry on HubSpot, a product we use and a company that operates ...

Inbound Marketing

Inbound Fundamentals: What Content are My Customers Looking For?

Posted on 12/15/2015 By Bill

Whether you’re just getting started in inbound marketing or are a seasoned expert, there is one question you want to continually ask yourself – what are my customers looking for? The answer to this question depends on a variety of factors, but ultimately, your customers are looking for content t...

Recent Posts

Make Social Media Work for You in 2021

Using Pantone 2021 Colors of the Year in Your Graphic Design

Using PPP to Boost Your Business in 2021

How Matterport Saved 2020

Why Writing A Meta Description is Important for Your Blogs

Which Headline is Better: Emotional vs SEO

Should My Web Designer Do My SEO?

The Key to Online Marketing – Google Ads

Making a Pay-Per-Click Ad Campaign Work for Affinity Insurance

Affinity Marketing for Insurance Products

A HubSpot Partner’s Review of “Disrupted” by Dan Lyons

Inbound Fundamentals: What Content are My Customers Looking For?

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