MedLab Supply, Inc.

A Magento to Shopify Plus migration paired with a proprietary Shopify x HubSpot integration that closes the data blind spot between platforms — driving a 1,021% increase in organic shopping revenue in one year for MedLab Supply.

Viral Marketing Done Right

FreeDive Podcast Seaon 2 Episode 13 Episode Transcript She put up a GoFundMe to do it. Not a great idea for a commercial business to be like, “Here, we’re going to just give us money to decorate.” Put it on social media. And obviously people in the community were like, “Can you imagine a business … Read more

GenZ Marketing and Slang: UK vs US Edition

FreeDive Podcast Season 2 Episode 8 Episode Transcript chuffed. I’ve not heard that. I’ve heard that. I don’t Yeah, we’re just pronouncing it wrong. I love I love that she like Catherine’s like, “No, no, no, no. I Oh, no, no. You’re saying it wrong.” Yeah. Welcome to the Free Dive podcast. It’s Bill. Today … Read more

AI for Insurance Marketing: It’s Creepy, It’s Fun… and It’s Here to Stay

  “I’m not an AI guru. I just want to survive the AI uprising.” That was my opening line at the 2025 PIMA Conference—and while it got some laughs, it hits on a real truth: AI is disrupting marketing in weird, wonderful, and occasionally unsettling ways. It’s no longer a question of if you should … Read more

More Than Middlemen: Demystifying Insurance Marketing

FreeDive Podcast Episode 37 Episode Transcript Bill: So, probably the fact that it’s Tim and I doing the podcast today viewers at home might be thinking, “are we going to talk about fantasy football?” Tim: Or hunting. Bill: Or hunting. Or fishing! Tim: Fishing or hockey. Bill: Or hockey. Tim: We talk a lot about … Read more

5 Social Media Mistakes That Are Hurting Your Growth

FreeDive Podcast Episode 34 Episode Transcript Kristy: Hello welcome back to a new episode and a new year with the free dive podcast. Thank you so much for being here. Uh I hope that everyone had a nice couple of weeks off uh if you’re not from New England which I know because of analytics … Read more

Top 10 Digital Marketing Challenges Banks Will Face in 2025

The financial services landscape continues to evolve at an extraordinary pace, bringing a host of complex challenges for banks—especially in the realm of digital marketing. To thrive in 2025, banks must confront these obstacles head-on. Here’s a closer look at the top 10 challenges and how they can be addressed. 1. Privacy-First Marketing in a … Read more

Wired for Success: Kyle Figueroa on Mastering Contractor Marketing

FreeDive Podcast Episode 18 Episode Transcript Kristy: Welcome back to another episode of the Free Dive podcast I’m your host Kristy Billingslea and today I have a special guest Kyle Figueroa from Figueroa Electrical. Kyle: Hi everybody how you doing? Kristy: Thank you so much for being here Kyle. Um I invited Kyle because I … Read more

Unlocking the Potential: How Generative AI is Revolutionizing Marketing with HubSpot

[vc_row][vc_column][vc_column_text css=””] In today’s fast-paced digital landscape, staying ahead in marketing requires innovation and adaptability. Generative AI is at the forefront of this revolution, transforming how businesses engage with customers and streamline their marketing efforts. One of the leading platforms integrating generative AI into its suite of tools is HubSpot. Let’s explore how generative AI … Read more