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Social Media Marketing for Affinity Insurance Groups

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social media marketing for affinity insurance

When it comes to marketing, affinity insurance groups have unique needs. We’ve previously talked about some of the strategies that work well with digital marketing for affinity insurance groups, but in this article, we narrow our focus to their needs for social media marketing. Here are 5 important tips to make your social marketing strategy … Read more

Affinity Insurance Groups: Digital Marketing Tools Are Your Best Friend

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New memberships. An increase in sales. Building trust and establishing connections. Most affinity insurance groups have the same objectives. Utilizing digital tools can be the key to separating you from the competition and helping you to achieve – and possibly surpass – your goals. Accessing detailed information from your marketing campaign in real-time gives you … Read more

What is a CRM?

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[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Remember rotary card indexes? (If not, make the most of your youth.) Imagine if each major department in your company used rotary card indexes for keeping contact information for potential and existing customers …and each department had their own rotary card indexing system. Along with their contact data, you also have summary notes on … Read more

What Is HubSpot’s Operations Hub?

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[vc_row][vc_column][vc_column_text]HubSpot released the free, starter, and professional versions of Operations Hub in April 2021. Along with their Marketing, Sales, Service, and CMS Hubs, Operations Hub runs on HubSpot’s CRM platform (link to What Is a CRM article). Here’s some information about Operations Hub and why it might be a good choice for your company.[/vc_column_text][vc_column_text] What … Read more

Scale Your Business with HubSpot’s Operations Hub

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HubSpot’s Operations Hub minimizes the growing pains often felt by scaling companies. When company data is centralized and organized in one common place and can be pulled from one common source, it becomes a lot easier to create growth strategies, find new growth opportunities, and make decisions for the benefit of your company and your clients.

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“Facing Trials” Case Study: Hope4MCI

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With little time, and a very modest budget, Hope4MCI needed to aggressively publicize an upcoming clinical trial that had the potential to change the prognosis of those afflicted by Alzheimer’s. Seeing both a challenge and an opportunity to make a difference, Seapoint Digital took on the task of marketing the clinical trial. 

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