Adwords | Seapoint Digital

Effective Collaboration in Action: The Berkshire One Case Study

May 4, 2026February 12, 2025 by Christina White

With a nearly 200-year history of serving their communities, Berkshire Bank recognized the growing need to embrace digital-first banking. To meet the expectations of today’s tech-savvy consumers, they introduced Berkshire One, an innovative suite of digital-first banking solutions that blend modern convenience with a long-standing trust and personal service legacy. Berkshire Bank’s Challenge Launching Berkshire … Read more

4 Reasons Why Your Small Business Needs PPC Ads

April 8, 2026December 7, 2023 by Bill

Have you ever heard of the acronym PPC? What does it stand for? PPC, or Pay-Per-Click marketing, is a form of online advertising that utilizes search engines and social media to boost your online presence. In basic terms, you as a business pay each time a potential customer clicks on one of your ads. The … Read more

The Key to Online Marketing – Google Ads

May 13, 2026July 5, 2020 by Bill

While growing a business, our primary goal is to reach potential customers. Once our company is branded, we may use social media, email marketing, events, and even a few newspaper ads to attract new customers. While these are necessary steps in letting the community know about your business’s presence, their effectiveness can be hit-or-miss. Why?

Making a Pay-Per-Click Ad Campaign Work for Affinity Insurance

May 13, 2026May 7, 2019 by Bill

If you are a director of an insurance trust or an affinity insurance group and you want to expand your digital footprint, we understand you. Your goal is to target prospective members of your parent organization in an effective way, through pay-per-click advertising (PPC) and other digital advertising, but you face unique challenges that other … Read more

Retargeting Isn’t Just for Display Anymore

April 8, 2026April 28, 2016 by Bill

In the 2002 movie, Minority Report, Tom Cruise plays an officer who is accused of a murder he has yet to commit. Although the science behind this futuristic policing is sketchy at best, other novel concepts in the film are not far off.

For instance, upon walking into The Gap, Mr. Anderson (played by Cruise) is greeted with a holographic image asking him how those assorted tank tops worked out for him. While we don’t currently experience personal advertising based on identification by retina scan, we are offered targeted ads based on our past behavior.

This is called retargeting, and the way it’s been used has evolved in recent years.