Adwords Archives - Seapoint Digital

The Key to Online Marketing – Google Ads

Posted on 07/05/2020 By Bill

While growing a business, our primary goal is to reach potential customers. Once our company is branded, we may use social media, email marketing, events, and even a few newspaper ads to attract new customers. While these are necessary steps in letting the community know about your business’s ...

Adwords, Insurance Marketing

Making a Pay-Per-Click Ad Campaign Work for Affinity Insurance

Posted on 05/07/2019 By Bill

If you are a director of an insurance trust or an affinity insurance group and you want to expand your digital footprint, we understand you. Your goal is to target prospective members of your parent organization in an effective way, through pay-per-click advertising (PPC) and other digital advertisi...

how to use living coral in graphic design

Adwords, Marketing

How to Use Pantone’s 2019 Color of the Year in your Business Graphics

Posted on 04/25/2019 By Courtney Grogan

You may have already heard, but in case you missed it, Pantone’s 2019 color of the year is Living Coral (#FA7268)! Living Coral is a cheery statement color that will draw the attention of your viewers. So there are some things to look out for when implementing it in your designs. Here are so...

Adwords, Google, SEO

Retargeting Isn’t Just for Display Anymore

Posted on 04/28/2016 By pamela

In the 2002 movie, Minority Report, Tom Cruise plays an officer who is accused of a murder he has yet to commit. Although the science behind this futuristic policing is sketchy at best, other novel concepts in the film are not far off. For instance, upon walking into The Gap, Mr. Anderson (played ...

Adwords

How to use Punctuation in Adwords

Posted on 08/25/2015 By Bill

Writing copy for Adwords can be an intimidating exercise. You want to maximize your clickthrough rates through writing compelling content. A higher click through will drive more traffic to your site and can contribute to better quality score lowering your cost per click. Just like taking time to a...

Adwords

What’s the Difference Between AdWords and AdWords Express?

Posted on 07/08/2015 By Bill

Google AdWords is an excellent tool for online marketing helping you to reach your audience. If you’re a small business with extremely limited resources, Google’s AdWords Express may be the right solution for your online marketing strategy....

Adwords

Can I Use Trademarks in Adwords?

Posted on 06/12/2015 By Bill

Did you know you can increase your click-through rates by including trademark and registered symbols in your ad copy? Or that you can even use trademarked terms that you don’t own? Trademarks may be a complicated area, but there are some things you can do to make the most out of trademarks and you...

Adwords

AdWord Issues for Franchises

Posted on 06/09/2015 By Bill

The Google AdWords has long been one of the most effective ways to utilize Inbound marketing into your business. However, things can get tricky when the business model includes a franchisor and franchisee relationship. Some issues may arise as to the management of campaigns, how local marketing co...

Adwords

What Are Call Out Extensions in Adwords?

Posted on 04/06/2015 By Bill

With the proliferation of various extensions in Adwords we are going to take a deeper look at one of Adwords newest features- the Callout Extension....

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Can I Use Trademarks in Adwords?

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