insurance marketing

Bank Marketing Strategy: A Guide for Community & Regional Banks

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Community bank banker meeting with a couple at a branch table, with digital marketing icons for analytics, social, mobile banking and email floating over a small-town Main Street

A national bank can outspend you. It can run commercials during the Super Bowl, buy airport billboards, and blanket every zip code with identical messaging. What it cannot do is know the loan officer who helped your neighbor buy their first home, or sponsor the Little League team three blocks away. Customers appreciate knowing the … Read more

Why Showing Up Still Matters: The Real Value of Industry Conferences

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In a business world where nearly every update, trend report, and thought leadership article is available online, it is fair to ask whether industry conferences still matter. For agencies, especially those working in complex industries like insurance, financial services, and affinity marketing, the answer is yes. But not only for the reasons most people list. … Read more

AI for Insurance Marketing: It’s Creepy, It’s Fun… and It’s Here to Stay

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  “I’m not an AI guru. I just want to survive the AI uprising.” That was my opening line at the 2025 PIMA Conference—and while it got some laughs, it hits on a real truth: AI is disrupting marketing in weird, wonderful, and occasionally unsettling ways. It’s no longer a question of if you should … Read more

Making a Pay-Per-Click Ad Campaign Work for Affinity Insurance

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ppc marketing affinity insurance

If you are a director of an insurance trust or an affinity insurance group and you want to expand your digital footprint, we understand you. Your goal is to target prospective members of your parent organization in an effective way, through pay-per-click advertising (PPC) and other digital advertising, but you face unique challenges that other … Read more

Making an Impact: How HubSpot Made the Impossible Work in Affinity Insurance

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digital marketing for affinity insurance

Amid the chaos and confusion of changing laws during the ACA Open Enrollment period, how do you market a commodity insurance product to a finite number of busy professionals who, for the most part, already have a connected relationship with their own insurance professional? By using an assertive, multi-faceted Inbound Marketing strategy: leveraging the power … Read more

3 Social Media Marketing Tips for Insurance Agencies

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Whether your insurance business is new or old, it’s not too late to jump on the social media marketing train. In fact, this strategy for marketing can prove to be a solid investment of both your time and resources. If you have already joined a social media platform, maybe you’re wondering if it’s the right choice for your agency, if there are others that you should be joining and whether you’re promoting yourself in the right way. We’re here to help you! Here are 3 quick social media tips for insurance agencies.

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