Social Media

Top Social Media Strategies for Insurance Agencies in 2026

by

In recent years, the importance of social media has continued to grow rapidly; it isn’t just a smart marketing tool, it’s a business essential. Having your agency active on social media can help you stand out and drive real growth, generate qualified leads, nurture client relationships, and remain visible against competitors.  We’re going to explore … Read more

AI Unveiled: Navigating the Future with Bill -A FreeDive Podcast Episode

by

This month, we launched Freedive, our brand new podcast exploring the ins and outs of digital marketing. We are so excited for what’s to come with this new venture, and we invite you to join us in our second episode as Kristy and special guest host Bill, Seapoint Digital’s owner and captain of our ship, … Read more

A Leader in Her Field: An Exclusive Interview with Tina Gammon of Neurohacker Collective

by

Women make up a vital segment of consumers, and they hold a large percentage of marketing jobs in our industry. Here at Seapoint Digital, this isn’t news to us – women have been a major force behind the success of our agency since the beginning. March is Women’s History month, the perfect time to highlight … Read more

Bite Into Pantone’s Color of the Year 2024: Peach Fuzz

by

Every year, for the past 25 years, Pantone has selected a color to represent the global mood, to inspire creators and designers, and to symbolize our collective aspirations for the future. This year’s thoughtfully chosen color is PANTONE 13-1023 Peach Fuzz. After the boldness of 2023’s Viva Magenta, Peach Fuzz may feel tame by comparison. … Read more

Strategic Success: Divergent Ideation to Overcome Affinity Marketing Challenges

by

In recent years, numerous companies have faced challenging times, grappling with revenue losses and, unfortunately, some have even had to shutter their operations entirely. At Seapoint Digital, we wholeheartedly embrace our mission of guiding these businesses towards innovative solutions that set them apart from their competitors. Our team constantly explores fresh, inventive strategies to help … Read more

How to Identify and Engage with Industry Experts

by
hashtag tracker

Networking has always been an important part of building your business and increasing your credibility within your industry. With the onslaught of social media platforms, like YouTube and LinkedIn, industry experts are able to create solid followings and offer insight to those they influence. As both a social media creator and user, it’s important for … Read more

Who Should Manage My Social Media?

by
social media tips

Social Media is not going away. No matter your business, having a presence on social media is necessary to be relevant in today’s world. But who should take on that responsibility? Should you do it yourself? Can team members take care of it as a group effort? Or is it a good idea to hire a social media manager? There are different answers for different businesses, but this article may help you decide what is right for yours.

Read more

How Hashtags Work on Facebook, Instagram, Twitter, Pinterest, LinkedIn, Tumblr, and Snapchat

by

They’re not new to the internet- so you probably know what a hashtag is… but did you know that hashtags work differently depending on what social platform you’re using? Although hashtags are common, the practical uses of a hashtag vary wildly between platforms. It can be a lot to know the ins-and-outs of each one, so here’s a quick and helpful guide.

Read more

4 Instagram Tips for Success!

by

How long have you been using Instagram to share your photos? We posted our first photo when the app came out in 2012. I scrolled all the way back to find this dark photo of a mug and our Pinterest page. It got a whopping five likes. It was a pretty good number at the time.

Instagram’s capabilities were pretty limited in those days. Even the use of hashtags was not available initially. I remember getting eight likes on one of my personal photos and feeling like I must be a professional at social media. (I wasn’t.)

Instagram has changed in many ways in the past eight years and the way you need to engage with other users has changed too. If you’re not familiar with and keeping up with these changes, you may remain at that five-like status forever. Whether you are looking to get more likes, more followers, or more engagement – we’re here to help! Here are four tips for success with Instagram.

 

Read more