Social Media

Digital Marketing for Insurance Agents & Brokers

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An online presence has become an essential part of growing and maintaining a reputation that helps connect and build relationships with prospective clients. While referrals and word-of-mouth remain effective ways for prospects to discover your services, they typically look for more information before making a decision. That trust often begins long before the first connection … Read more

Top Social Media Strategies for Insurance Agencies in 2026

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In recent years, the importance of social media has continued to grow rapidly; it isn’t just a smart marketing tool, it’s a business essential. Having your agency active on social media can help you stand out and drive real growth, generate qualified leads, nurture client relationships, and remain visible against competitors.  We’re going to explore … Read more

Strategic Success: Divergent Ideation to Overcome Affinity Marketing Challenges

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In recent years, numerous companies have faced challenging times, grappling with revenue losses and, unfortunately, some have even had to shutter their operations entirely. At Seapoint Digital, we wholeheartedly embrace our mission of guiding these businesses towards innovative solutions that set them apart from their competitors. Our team constantly explores fresh, inventive strategies to help … Read more

How to Create Epic Social Media Images

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Even if all you have is a phone camera and a little patience, your pics can look sharp. Today we’re going to share some helpful tips from a graphic designer on how to take awesome pics for your social media.

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How to Identify and Engage with Industry Experts

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hashtag tracker

Networking has always been an important part of building your business and increasing your credibility within your industry. With the onslaught of social media platforms, like YouTube and LinkedIn, industry experts are able to create solid followings and offer insight to those they influence. As both a social media creator and user, it’s important for … Read more

Who Should Manage My Social Media?

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social media tips

Social Media is not going away. No matter your business, having a presence on social media is necessary to be relevant in today’s world. But who should take on that responsibility? Should you do it yourself? Can team members take care of it as a group effort? Or is it a good idea to hire a social media manager? There are different answers for different businesses, but this article may help you decide what is right for yours.

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How Hashtags Work on Facebook, Instagram, Twitter, Pinterest, LinkedIn, Tumblr, and Snapchat

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They’re not new to the internet- so you probably know what a hashtag is… but did you know that hashtags work differently depending on what social platform you’re using? Although hashtags are common, the practical uses of a hashtag vary wildly between platforms. It can be a lot to know the ins-and-outs of each one, so here’s a quick and helpful guide.

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4 Instagram Tips for Success!

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How long have you been using Instagram to share your photos? We posted our first photo when the app came out in 2012. I scrolled all the way back to find this dark photo of a mug and our Pinterest page. It got a whopping five likes. It was a pretty good number at the time.

Instagram’s capabilities were pretty limited in those days. Even the use of hashtags was not available initially. I remember getting eight likes on one of my personal photos and feeling like I must be a professional at social media. (I wasn’t.)

Instagram has changed in many ways in the past eight years and the way you need to engage with other users has changed too. If you’re not familiar with and keeping up with these changes, you may remain at that five-like status forever. Whether you are looking to get more likes, more followers, or more engagement – we’re here to help! Here are four tips for success with Instagram.

 

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What Should My Business Post on Social Media?

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business post social media

So, you’ve decided what social media platform you’d like your business to join, but you’re not sure what kinds of things to post. Or maybe you’ve had an account for a while, but you’re not sure how to post in a way that will effectively reach your target audience. We’re here to help. What Should … Read more