MedLab Supply, Inc.

A Magento to Shopify Plus migration paired with a proprietary Shopify x HubSpot integration that closes the data blind spot between platforms — driving a 1,021% increase in organic shopping revenue in one year for MedLab Supply.

Effective Collaboration in Action: The Berkshire One Case Study

With a nearly 200-year history of serving their communities, Berkshire Bank recognized the growing need to embrace digital-first banking. To meet the expectations of today’s tech-savvy consumers, they introduced Berkshire One, an innovative suite of digital-first banking solutions that blend modern convenience with a long-standing trust and personal service legacy. Berkshire Bank’s Challenge Launching Berkshire … Read more

Strategic Success: Divergent Ideation to Overcome Affinity Marketing Challenges

In recent years, numerous companies have faced challenging times, grappling with revenue losses and, unfortunately, some have even had to shutter their operations entirely. At Seapoint Digital, we wholeheartedly embrace our mission of guiding these businesses towards innovative solutions that set them apart from their competitors. Our team constantly explores fresh, inventive strategies to help … Read more

“Facing Trials” Case Study: Hope4MCI

With little time, and a very modest budget, Hope4MCI needed to aggressively publicize an upcoming clinical trial that had the potential to change the prognosis of those afflicted by Alzheimer’s. Seeing both a challenge and an opportunity to make a difference, Seapoint Digital took on the task of marketing the clinical trial. 

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Making an Impact: How HubSpot Made the Impossible Work in Affinity Insurance

digital marketing for affinity insurance

Amid the chaos and confusion of changing laws during the ACA Open Enrollment period, how do you market a commodity insurance product to a finite number of busy professionals who, for the most part, already have a connected relationship with their own insurance professional? By using an assertive, multi-faceted Inbound Marketing strategy: leveraging the power … Read more