Credit union members are happier than bank customers, but membership growth has stalled at 1.81%. Here is how to close the gap — segmentation, local SEO, paid social, onboarding automation, and fair-lending guardrails that keep marketing defensible.
The insurance industry has never had more ways to reach prospective customers. Search engines, social media, email marketing, digital advertising, direct mail, webinars, automation platforms—the options are nearly endless. Yet many agencies and insurance organizations find themselves facing the same challenge: more marketing activity doesn’t always translate into more policies. Whether you’re an independent agency, … Read more
The banking industry is in the middle of a fundamental shift. Customers increasingly manage their finances through mobile apps rather than branch visits. Digital-first competitors are capturing market share without a single physical location. Marketing budgets continue to migrate toward digital channels, while customer expectations for personalized experiences continue to rise. Most banking leaders understand … Read more
At first glance, marketing for a medical association, a financial organization, and a legal association may seem completely different. The audiences are different, the challenges are different, the industries are different. But the principles that drive success tend to be remarkably consistent. The most effective association marketing isn’t built around industry-specific tactics. It’s built around … Read more
In a business world where nearly every update, trend report, and thought leadership article is available online, it is fair to ask whether industry conferences still matter. For agencies, especially those working in complex industries like insurance, financial services, and affinity marketing, the answer is yes. But not only for the reasons most people list. … Read more
Great insurance marketing begins, like any good policy, with intent and attention to detail. At Seapoint Digital, we bring that same thoughtful approach to helping insurers build stronger connections with their audiences while maintaining compliance. Our team operates much like the key roles that make an insurance policy succeed: the Actuary, Underwriter, and Claims Adjuster. … Read more
Bank Merger. For some, the term brings to mind vague visions of people making big deals in a boardroom. For others, the term causes anxiety about changes, such as losing relied-upon services. What is a bank merger? What does it mean for the companies involved? And most importantly, how can the newly formed institution effectively … Read more
The financial services landscape continues to evolve at an extraordinary pace, bringing a host of complex challenges for banks—especially in the realm of digital marketing. To thrive in 2025, banks must confront these obstacles head-on. Here’s a closer look at the top 10 challenges and how they can be addressed. 1. Privacy-First Marketing in a … Read more
With a nearly 200-year history of serving their communities, Berkshire Bank recognized the growing need to embrace digital-first banking. To meet the expectations of today’s tech-savvy consumers, they introduced Berkshire One, an innovative suite of digital-first banking solutions that blend modern convenience with a long-standing trust and personal service legacy. Berkshire Bank’s Challenge Launching Berkshire … Read more
The financial world has rapidly moved online, and customers now expect their banking experience to be seamless and effortless. However, many traditional banks still struggle to deliver the digital simplicity that today’s consumers demand. Each click or tap is a decisive moment—complicated platforms, confusing navigation, and a lack of mobile responsiveness can quickly lead to … Read more