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Bank Marketing Strategy: A Guide for Community & Regional Banks

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Community bank banker meeting with a couple at a branch table, with digital marketing icons for analytics, social, mobile banking and email floating over a small-town Main Street

A national bank can outspend you. It can run commercials during the Super Bowl, buy airport billboards, and blanket every zip code with identical messaging. What it cannot do is know the loan officer who helped your neighbor buy their first home, or sponsor the Little League team three blocks away. Customers appreciate knowing the … Read more

The Banking Maturity Ladder: Why Technology Is Only Half the Climb

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Banking technology is only half the climb

The banking industry is in the middle of a fundamental shift. Customers increasingly manage their finances through mobile apps rather than branch visits. Digital-first competitors are capturing market share without a single physical location. Marketing budgets continue to migrate toward digital channels, while customer expectations for personalized experiences continue to rise.  Most banking leaders understand … Read more