Violets Are Blue

[vc_row][vc_column][vc_column_text]For the past 23 years, Pantone has been proudly bringing light to the power of color.  The Pantone Color of the Year is chosen based on the direction and trends of people in all markets across the globe.  What color will resonate with all audiences in 2022?     Defining a Year of Uncertainty As we … Read more

What is a CRM?

[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Remember rotary card indexes? (If not, make the most of your youth.) Imagine if each major department in your company used rotary card indexes for keeping contact information for potential and existing customers …and each department had their own rotary card indexing system. Along with their contact data, you also have summary notes on … Read more

What Is HubSpot’s Operations Hub?

[vc_row][vc_column][vc_column_text]HubSpot released the free, starter, and professional versions of Operations Hub in April 2021. Along with their Marketing, Sales, Service, and CMS Hubs, Operations Hub runs on HubSpot’s CRM platform (link to What Is a CRM article). Here’s some information about Operations Hub and why it might be a good choice for your company.[/vc_column_text][vc_column_text] What … Read more

Four Great Ways to Win Social Media with Matterport

[vc_row][vc_column][vc_column_text]The 2021 real estate market has proved that buyers are definitely still in the market to buy.  As an agent, you know the value of widening the reach of your listing. You want to include potential buyers who work weekends, ones who are limiting in-person social interactions, ones who prefer to shop online, and ones … Read more

How to Use Pantone’s 2020 Color of the Year – Classic Blue – in Your Graphic Design

Did you hear? Pantone’s 2020 color of the year is Classic Blue (#0f4c81)! This year’s color of choice has been defined as a stable, timeless, comforting hue to pave the way for our journey into the new 2020 decade. Here are some practical suggestions for implementing this year’s color trend in your designs. Classic Blue: … Read more

Why Your Business Needs Online Reviews

why online reviews matter

With 2020 just around the corner, many business owners are thinking of how they can improve their business in the coming year. Though SEO tactics are always changing, one factor has stood the test of time … that is customer reviews. Consumers Depend on Online Reviews Reviews are important to your business, regardless if it … Read more