Banking

From Boardroom to Brand: The Critical Role of Marketing in a Bank Merger

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Bank Merger. For some, the term brings to mind vague visions of people making big deals in a boardroom. For others, the term causes anxiety about changes, such as losing relied-upon services. What is a bank merger? What does it mean for the companies involved? And most importantly, how can the newly formed institution effectively … Read more

Gen Z Banking: Strategies to Win the Next Generation

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As Generation Z (Gen Z) begins to enter the workforce and establish their financial independence, banks face a new challenge: how to attract and retain this digitally native generation. Born between the mid-1990s and early 2010s, Gen Z has grown up in a world where technology is seamlessly integrated into everyday life. For them, convenience, … Read more