social media

Top Social Media Strategies for Insurance Agencies in 2026

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In recent years, the importance of social media has continued to grow rapidly; it isn’t just a smart marketing tool, it’s a business essential. Having your agency active on social media can help you stand out and drive real growth, generate qualified leads, nurture client relationships, and remain visible against competitors.  We’re going to explore … Read more

Inside Insurance Marketing: The Seapoint Policy

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Great insurance marketing begins, like any good policy, with intent and attention to detail. At Seapoint Digital, we bring that same thoughtful approach to helping insurers build stronger connections with their audiences while maintaining compliance. Our team operates much like the key roles that make an insurance policy succeed: the Actuary, Underwriter, and Claims Adjuster. … Read more

Effective Collaboration in Action: The Berkshire One Case Study

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With a nearly 200-year history of serving their communities, Berkshire Bank recognized the growing need to embrace digital-first banking. To meet the expectations of today’s tech-savvy consumers, they introduced Berkshire One, an innovative suite of digital-first banking solutions that blend modern convenience with a long-standing trust and personal service legacy. Berkshire Bank’s Challenge Launching Berkshire … Read more

Embracing Pantone’s Color of the Year 2025: Mocha Mousse

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Every year, designers, marketers, and creatives eagerly await Pantone’s announcement of the Color of the Year. For 2025, Pantone has unveiled Mocha Mousse, a warm and rich earthy brown that radiates sophistication, stability, and timeless charm. The Meaning Behind Mocha Mousse Mocha Mousse goes beyond being just a color; it embodies a sense of comfort … Read more

Consistency is Key: Preserving Brand Integrity with Digital Strategies For Traditional Banks 

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The quickly advancing digital landscape has led to an increasing number of digital touchpoints from social media to mobile apps, email marketing, websites, and AI chatbots. For traditional banks, this expansion has presented the challenge of maintaining consistent branding and messaging across multiple platforms. Why is cohesive messaging essential to preserve brand integrity, customer trust, … Read more

AI Unveiled: Navigating the Future with Bill -A FreeDive Podcast Episode

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This month, we launched Freedive, our brand new podcast exploring the ins and outs of digital marketing. We are so excited for what’s to come with this new venture, and we invite you to join us in our second episode as Kristy and special guest host Bill, Seapoint Digital’s owner and captain of our ship, … Read more

A Leader in Her Field: An Exclusive Interview with Tina Gammon of Neurohacker Collective

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Women make up a vital segment of consumers, and they hold a large percentage of marketing jobs in our industry. Here at Seapoint Digital, this isn’t news to us – women have been a major force behind the success of our agency since the beginning. March is Women’s History month, the perfect time to highlight … Read more

Bite Into Pantone’s Color of the Year 2024: Peach Fuzz

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Every year, for the past 25 years, Pantone has selected a color to represent the global mood, to inspire creators and designers, and to symbolize our collective aspirations for the future. This year’s thoughtfully chosen color is PANTONE 13-1023 Peach Fuzz. After the boldness of 2023’s Viva Magenta, Peach Fuzz may feel tame by comparison. … Read more

Social Media Marketing for Affinity Insurance Groups

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social media marketing for affinity insurance

When it comes to marketing, affinity insurance groups have unique needs. We’ve previously talked about some of the strategies that work well with digital marketing for affinity insurance groups, but in this article, we narrow our focus to their needs for social media marketing. Here are 5 important tips to make your social marketing strategy … Read more

Who Should Manage My Social Media?

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social media tips

Social Media is not going away. No matter your business, having a presence on social media is necessary to be relevant in today’s world. But who should take on that responsibility? Should you do it yourself? Can team members take care of it as a group effort? Or is it a good idea to hire a social media manager? There are different answers for different businesses, but this article may help you decide what is right for yours.

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