Web Analytics | Seapoint Digital

Strategic Success: Divergent Ideation to Overcome Affinity Marketing Challenges

July 2, 2026September 12, 2023 by Deb McGranaghan

In recent years, numerous companies have faced challenging times, grappling with revenue losses and, unfortunately, some have even had to shutter their operations entirely. At Seapoint Digital, we wholeheartedly embrace our mission of guiding these businesses towards innovative solutions that set them apart from their competitors. Our team constantly explores fresh, inventive strategies to help … Read more

GA4: The Role of Event-Based Data in Insurance Marketing

June 7, 2023 by Dan Lal

For the last 15 years, the data from Google’s Universal Analytics (UA) has enabled you to track the changes in your audience effectively. Google Analytics 4 (GA4), the latest version of Google’s tracking platform, presents data for both web and app analytics in one place. The same information you were used to looking for in … Read more

What Is HubSpot’s Operations Hub?

November 25, 2021 by Bill

[vc_row][vc_column][vc_column_text]HubSpot released the free, starter, and professional versions of Operations Hub in April 2021. Along with their Marketing, Sales, Service, and CMS Hubs, Operations Hub runs on HubSpot’s CRM platform (link to What Is a CRM article). Here’s some information about Operations Hub and why it might be a good choice for your company.[/vc_column_text][vc_column_text] What … Read more

Get Insightful Reporting with HubSpot: Multi-Touch Revenue Attribution Reporting

March 21, 2021 by Bill

HubSpot’s new multi-touch revenue attribution reporting feature lets you see the bigger picture, helping you understand all the channels leading into your revenue stream and guiding you towards more insightful decision-making.