Dan Lal | Seapoint Digital

GA4: The Role of Event-Based Data in Insurance Marketing

June 7, 2023 by Dan Lal

For the last 15 years, the data from Google’s Universal Analytics (UA) has enabled you to track the changes in your audience effectively. Google Analytics 4 (GA4), the latest version of Google’s tracking platform, presents data for both web and app analytics in one place. The same information you were used to looking for in … Read more

How to Set Your Creative Team Up for Success: A Unified Campaign Comes from a United Creative Team

November 10, 2022 by Dan Lal

Your creative team is the voice box of your company, reaching out to your audience through social media, copywriting, photography, video, live streaming, design, and a host of other skills. If the messages sent out through those channels seem different, your audience might have a hard time recognizing you. The success of your campaigns and … Read more