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Bite Into Pantone’s Color of the Year 2024: Peach Fuzz

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Every year, for the past 25 years, Pantone has selected a color to represent the global mood, to inspire creators and designers, and to symbolize our collective aspirations for the future. This year’s thoughtfully chosen color is PANTONE 13-1023 Peach Fuzz. After the boldness of 2023’s Viva Magenta, Peach Fuzz may feel tame by comparison. … Read more

How Google Map Maker Can Help Your Business

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Building a good marketing campaign is like building a house. You need a variety of different tools to do different jobs. Google Map Maker is a tool that can both benefit you and your customers. But before we can use a tool in a way that will benefit us, we first need to learn a little more about it.

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Retargeting Isn’t Just for Display Anymore

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In the 2002 movie, Minority Report, Tom Cruise plays an officer who is accused of a murder he has yet to commit. Although the science behind this futuristic policing is sketchy at best, other novel concepts in the film are not far off.

For instance, upon walking into The Gap, Mr. Anderson (played by Cruise) is greeted with a holographic image asking him how those assorted tank tops worked out for him. While we don’t currently experience personal advertising based on identification by retina scan, we are offered targeted ads based on our past behavior.

This is called retargeting, and the way it’s been used has evolved in recent years.

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