Google

How to Help Your Business Show Up On Local Search

For small business owners, the first step of earning a good name is allowing the people in your community and service area to find you online. Prospective customers need to easily find you by performing a quick online search. How do you make sure you’re in the top Google results? Here are 7 tips to make sure you’re loved by Google so that you perform well on a local search.

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Why Writing A Meta Description is Important for Your Blogs

It seems like there’s an ever-growing list of ‘must haves’ when blogging. Each of these components will help draw people to your website so they will pay attention to your content. Since there are so many moving parts, is a meta description really that important for your blog post?

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google my business new year

Google My Business Changes for 2018

The year saw some big changes to Google My Business features. Some of these were exciting, some were challenging. How will these changes shape your business’ prospects in the coming …

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How Google Map Maker Can Help Your Business

Building a good marketing campaign is like building a house. You need a variety of different tools to do different jobs. Google Map Maker is a tool that can both benefit you and your customers. But before we can use a tool in a way that will benefit us, we first need to learn a little more about it.

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Retargeting Isn’t Just for Display Anymore

In the 2002 movie, Minority Report, Tom Cruise plays an officer who is accused of a murder he has yet to commit. Although the science behind this futuristic policing is sketchy at best, other novel concepts in the film are not far off.

For instance, upon walking into The Gap, Mr. Anderson (played by Cruise) is greeted with a holographic image asking him how those assorted tank tops worked out for him. While we don’t currently experience personal advertising based on identification by retina scan, we are offered targeted ads based on our past behavior.

This is called retargeting, and the way it’s been used has evolved in recent years.

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