Inbound Marketing | Seapoint Digital

Making an Impact: How HubSpot Made the Impossible Work in Affinity Insurance

May 13, 2026March 26, 2018 by Bill

digital marketing for affinity insurance

Amid the chaos and confusion of changing laws during the ACA Open Enrollment period, how do you market a commodity insurance product to a finite number of busy professionals who, for the most part, already have a connected relationship with their own insurance professional? By using an assertive, multi-faceted Inbound Marketing strategy: leveraging the power … Read more

Affinity Marketing for Insurance Products

May 13, 2026October 4, 2017 by Bill

With our Best of PiMA award arriving this past week, (for our work on behalf of the Texas Medical Association Insurance Trust with a partner agency) it’s an appropriate time to reflect on and share the insights we’ve learned over the past year. As we continue to work extensively with association insurance marketing, we’ve developed and refined our Inbound Marketing strategy so we can leverage the unique challenges and opportunities that affinity marketing entails. Here are the top four lessons we’ve learned on our way to winning ‘Best of PIMA’ from the Professional Insurance Marketing Association this year.

Should I Quit Using HubSpot?

April 8, 2026September 11, 2017 by Bill

As a business owner or manager, you keep a close eye on your marketing budget and are very aware of when things aren’t going the way they should. If, some time ago, you invested in HubSpot marketing software, and you aren’t feeling the love, is it time to cut the cord?

You’re likely feeling frustrated and are ready to quit using HubSpot – but first, we’d like to say that HubSpot may not be the problem. Like any good tool, to be effective, it must be used for its intended purpose, and with skill. So before you decide to ditch the marketing software, take a moment and analyze the situation.

Inbound Fundamentals: The ABCs of A/B Testing

April 8, 2026May 10, 2016 by Bill

A couple of weeks ago, I was sent a link to a blog post. “Check out the CTA at the end of this post. I love this!” said the client. I agreed, the CTA had some really nice features that were worth a bit of pondering. Later that day, I opened the link again to take another glance, and the CTA had changed. It still had some of the same basic elements, but the copy was a little different, as was the design.

The publishers of this blog post were using a method called A/B, or split, testing. This concept is at the core of Inbound Fundamentals.

In this post, we’ll take a look at the ABCs of A/B testing — how to do it, and where you can put it into practice.

A HubSpot Partner’s Review of “Disrupted” by Dan Lyons

May 13, 2026April 19, 2016 by Bill

Okay, I’m going to admit this right from the start, I love a good train-wreck of a corporate “tell all” book. So when Disrupted was released I was secretly pretty excited. We were going to to get all the dirty laundry on HubSpot, a product we use and a company that operates in our community. I imagined an insider’s expose filled with anecdotes and allegations of insane all night coke fueled blogging binges, Halligan’s weird sprocket fetish, and absurd corporate waste. Instead Lyons has penned a fairly banal account of petty office Facebook spats, quirky company culture and an oddly obsessive notation of how many kitchens the Cambridge office contains.

Inbound Fundamentals: You Get What You Give

April 8, 2026March 14, 2016 by Bill

I have been known to be a thrift shop junkie. I love the thrill of finding a $5 vintage Coach bag that someone carelessly tossed aside, or a brand new, tags-on dress from one of my favorite boutique designers.

Inbound Fundamentals: What Content are My Customers Looking For?

April 8, 2026December 15, 2015 by Bill

Whether you’re just getting started in inbound marketing or are a seasoned expert, there is one question you want to continually ask yourself – what are my customers looking for? The answer to this question depends on a variety of factors, but ultimately, your customers are looking for content that provides them with answers to their questions or solutions to their problems.

Inbound Fundamentals: Is Having a Blog Really Going to Help my Small Business?

April 8, 2026September 8, 2015 by Bill

Running a small business may seem like you’re running around like a mad person. After all, there are meetings, deadlines, clients, and financial burdens to think about. Who has time for a blog, right? You may want to rethink your answer to that question. A blog is an incredibly important marketing tool.

Inbound Fundamentals: Setting up Goal Planning and Strategies for your Business

April 8, 2026March 16, 2015 by Bill

Marketing goal-setting and strategy sessions can be intimidating, especially for small businesses. Yet, these two activities are really important to ensure your business’s (and your bottom line’s) success. In this article, we’re going to talk about how to set up a successful goal and then touch on a few strategies that will not only help you meet your marketing goals, but help with your overall business strategy as well.