construction contractor social media

Social Media Strategies for Contractors

As a contractor, you know how important it is to choose the right tool for the job. Choosing the right social media tools and using them properly is similarly important. Each social media channel serves a different purpose and some may not fit your marketing needs. Because there are so many options, it can be difficult to decide which train to jump on — or if you need to jump on all of them.  Have you wondered which social media channels are the right fit for you as a contractor? Once you know where you should be, what should you do once you’re there? We’re here to help you find the answers.

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google my business new year

Google My Business Changes for 2018

The year saw some big changes to Google My Business features. Some of these were exciting, some were challenging. How will these changes shape your business’ prospects in the coming …

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PiMA award insurance marketing

Affinity Marketing for Insurance Products

With our Best of PiMA award arriving this past week, (for our work on behalf of the Texas Medical Association Insurance Trust with our friends at Bodden Partners) it’s an appropriate time to reflect on and share the insights we’ve learned over the past year. As we continue to work extensively with association insurance marketing, we’ve developed and refined our Inbound Marketing strategy so we can leverage the unique challenges and opportunities that affinity marketing entails. Here are the top four lessons we’ve learned on our way to winning ‘Best of PIMA’ from the Professional Insurance Marketing Association this year.

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