This month, we launched Freedive, our brand new podcast exploring the ins and outs of digital marketing. We are so excited for what’s to come with this new venture, and we invite you to join us in our second episode as Kristy and special guest host Bill, Seapoint Digital’s owner and captain of our ship, … Read more
Women make up a vital segment of consumers, and they hold a large percentage of marketing jobs in our industry. Here at Seapoint Digital, this isn’t news to us – women have been a major force behind the success of our agency since the beginning. March is Women’s History month, the perfect time to highlight … Read more
Every year, for the past 25 years, Pantone has selected a color to represent the global mood, to inspire creators and designers, and to symbolize our collective aspirations for the future. This year’s thoughtfully chosen color is PANTONE 13-1023 Peach Fuzz. After the boldness of 2023’s Viva Magenta, Peach Fuzz may feel tame by comparison. … Read more
Have you ever heard of the acronym PPC? What does it stand for? PPC, or Pay-Per-Click marketing, is a form of online advertising that utilizes search engines and social media to boost your online presence. In basic terms, you as a business pay each time a potential customer clicks on one of your ads. The … Read more
CULTURE – The way of life of a group of people; the particular way that they do things. Company culture can be defined as a set of shared values, goals, attitudes and practices that characterize an organization. It’s the way people feel about the work they do, the values they believe in, where they see … Read more
Your creative team is the voice box of your company, reaching out to your audience through social media, copywriting, photography, video, live streaming, design, and a host of other skills. If the messages sent out through those channels seem different, your audience might have a hard time recognizing you. The success of your campaigns and … Read more
[vc_row][vc_column][vc_column_text]For the past 23 years, Pantone has been proudly bringing light to the power of color. The Pantone Color of the Year is chosen based on the direction and trends of people in all markets across the globe. What color will resonate with all audiences in 2022? Defining a Year of Uncertainty As we … Read more
[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Remember rotary card indexes? (If not, make the most of your youth.) Imagine if each major department in your company used rotary card indexes for keeping contact information for potential and existing customers …and each department had their own rotary card indexing system. Along with their contact data, you also have summary notes on … Read more
HubSpot’s Operations Hub minimizes the growing pains often felt by scaling companies. When company data is centralized and organized in one common place and can be pulled from one common source, it becomes a lot easier to create growth strategies, find new growth opportunities, and make decisions for the benefit of your company and your clients.
HubSpot’s new multi-touch revenue attribution reporting feature lets you see the bigger picture, helping you understand all the channels leading into your revenue stream and guiding you towards more insightful decision-making.