Clear the Air with Cloud Dancer: Navigating the Controversy of Pantone’s 2026 Color of the Year

Every year, the team here at Seapoint looks forward to the Pantone Color of the Year announcement. It’s a moment that sets the tone for graphic design, web aesthetics, and consumer psychology for the next twelve months. In the past two years we’ve seen the high-energy Viva Magenta and the cozy, grounded Mocha Mousse. But … Read more

Embracing Pantone’s Color of the Year 2025: Mocha Mousse

Every year, designers, marketers, and creatives eagerly await Pantone’s announcement of the Color of the Year. For 2025, Pantone has unveiled Mocha Mousse, a warm and rich earthy brown that radiates sophistication, stability, and timeless charm. The Meaning Behind Mocha Mousse Mocha Mousse goes beyond being just a color; it embodies a sense of comfort … Read more

AI Unveiled: Navigating the Future with Bill -A FreeDive Podcast Episode

This month, we launched Freedive, our brand new podcast exploring the ins and outs of digital marketing. We are so excited for what’s to come with this new venture, and we invite you to join us in our second episode as Kristy and special guest host Bill, Seapoint Digital’s owner and captain of our ship, … Read more

Bite Into Pantone’s Color of the Year 2024: Peach Fuzz

Every year, for the past 25 years, Pantone has selected a color to represent the global mood, to inspire creators and designers, and to symbolize our collective aspirations for the future. This year’s thoughtfully chosen color is PANTONE 13-1023 Peach Fuzz. After the boldness of 2023’s Viva Magenta, Peach Fuzz may feel tame by comparison. … Read more

Violets Are Blue

[vc_row][vc_column][vc_column_text]For the past 23 years, Pantone has been proudly bringing light to the power of color.  The Pantone Color of the Year is chosen based on the direction and trends of people in all markets across the globe.  What color will resonate with all audiences in 2022?     Defining a Year of Uncertainty As we … Read more