With our Best of PiMA award arriving this past week, (for our work on behalf of the Texas Medical Association 
Insurance Trust with a partner agency) it’s an appropriate time to reflect on and share the insights we’ve learned over the past year. As we continue to work extensively with association insurance marketing, we’ve developed and refined our Inbound Marketing strategy so we can leverage the unique challenges and opportunities that affinity marketing entails. Here are the top four lessons we’ve learned on our way to winning ‘Best of PIMA’ from the Professional Insurance Marketing Association this year.
Will the Facebook News Feed Changes Break Your Business?
If you’re a business owner, chances are good that you’ve promoted your business on Facebook, the most popular social media platforms. But if you haven’t heard the news, Facebook has just …