Why is Company Culture Important?

CULTUREThe way of life of a group of people; the particular way that they do things.

Company culture can be defined as a set of shared values, goals, attitudes and practices that characterize an organization. It’s the way people feel about the work they do, the values they believe in, where they see the company going and what they’re doing to get it there.

To create a positive company culture, it’s essential to establish your company’s core values. Core values allow all on the team to know where the company stands. If you’re actively recruiting staff, having clear core values can attract the kind of employees whose work ethic aligns with your company. Attracting the right people helps foster the culture you’re trying to create and maintain. This, in turn, helps you attract the clients you want to work with. It helps create unity of purpose on every level – between CEO and staff first, then, between company and client. 

Some examples of companies with clear core values: 


  • Be a host
  • Champion the mission
  • Embrace the adventure


  • Genuine
  • Exceptional
  • Innovative
  • Involved

Credit Karma

  • Consumer empathy
  • Teamwork
  • Quality deliverables
  • Bias to action

All of this sounds good, but what are the benefits?

Benefits to Staff

Everyone holding a job has a choice: work for a paycheck, or, work for a paycheck and feel connected to what they do. Most employees want to work somewhere that operates in way that echoes their personal values. Spreadsheets and analytics are only exciting for so long; a company culture that resonates can add personality and purpose to aspects of the job that are mundane and less fulfilling creatively.

When employees have an emotional attachment to their work, productivity is increased, as is the likelihood of employees remaining at the company long-term. Employees know what is expected of them regarding conduct as well as work performance, and they are comfortable communicating with peers as well as managers. And what better way to attract qualified talent than presenting a culture they would feel proud being a part of?

Benefits to Customers

Clear core values create connections. When customers understand and connect with your company culture, the positive emotions that develop can result in brand loyalty, good communication, and a generally more enjoyable experience. Not every job goes perfectly from beginning to end, and sometimes unexpected challenges arise. But your company culture and established core values can create trust with your client that you will bring their project to its successful finish, regardless of any bumps in the road.

What Sets Us Apart?

At Seapoint Digital, we are proud of the company culture we’ve established. It’s attracted talented professionals not only from across the nation but around the world, and it has enabled us to achieve nationally recognized success. Our well-defined core values guide us in our commitment to customer satisfaction while fostering an engaging and supportive work environment.

Seapoint Digital Core Values

  • Transparency & Trust –  in-house and with our clients
  • Collaboration at every level
  • Investment in client relationships
  • Workflow that ignites creativity
  • Efficiency infused with humanity

Creating a strong and positive company culture matters, and generates undeniable results. Want to learn more about how we can leverage our company culture to work for you? Reach out today for a free consultation.