A couple of weeks ago, I was sent a link to a blog post. “Check out the CTA at the end of this post. I love this!” said the client. I agreed, the CTA had some really nice features that were worth a bit of pondering. Later that day, I opened the link again to take another glance, and the CTA had changed. It still had some of the same basic elements, but the copy was a little different, as was the design.
The publishers of this blog post were using a method called A/B, or split, testing. This concept is at the core of Inbound Fundamentals.
In this post, we’ll take a look at the ABCs of A/B testing — how to do it, and where you can put it into practice.