Writing copy for Adwords can be an intimidating exercise. You want to maximize your clickthrough rates through writing compelling content. A higher click through will drive more traffic to your site and can contribute to better quality score lowering your cost per click. Just like taking time to analyze the best keywords for your ads, there are some tricks of the trade to help make your ads pop. One trick is to include punctuation in your Adwords adcopy.
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Should My Business Have a Houzz Account?
With so many social media and marketing platforms on the Internet, it’s hard to know the ones that are worth your valuable time. Houzz may seem like just another platform, but if you’re in the housing, design, or architecture fields, having a profile on Houzz is to your benefit.
Let’s learn what Houzz actually is, who it’s for and decide together whether or not you need to utilize Houzz for your business.
Social Media Managment For Franchises
In two previous articles we discussed AdWords strategy for franchises and local SEO for franchise owners. In this article, we will discuss best practices for social media management of franchises.
What’s the Difference Between AdWords and AdWords Express?
Google AdWords is an excellent tool for online marketing helping you to reach your audience. If you’re a small business with extremely limited resources, Google’s AdWords Express may be the right solution for your online marketing strategy.
Can I Use Trademarks in Adwords?
Did you know you can increase your click-through rates by including trademark and registered symbols in your ad copy? Or that you can even use trademarked terms that you don’t own? Trademarks may be a complicated area, but there are some things you can do to make the most out of trademarks and your use of them in your AdWords strategy.
AdWord Issues for Franchises
The Google AdWords has long been one of the most effective ways to utilize Inbound marketing into your business. However, things can get tricky when the business model includes a franchisor and franchisee relationship. Some issues may arise as to the management of campaigns, how local marketing comes into play, and how to measure a campaign’s success.
Real Estate + Pinterest = A Winning Equation
In a previous article we discussed types of social media that realtors can take advantage of. This article will discuss Pinterest in detail.
So you’re a Realtor looking to grow your presence online. What can you do to leverage Pinterest?
You’re probably passionate about selling houses, just like I’m passionate about social media. We all know that building a friendly relationship with a (potential) client is a basic fundamental of good business. Having a Pinterest presence can help you achieve this. So how can we combine Pinterest and selling houses to make a winning equation? Here are a few things I think will set you apart from the rest of the crowd in selling houses.
What Are Call Out Extensions in Adwords?
With the proliferation of various extensions in Adwords we are going to take a deeper look at one of Adwords newest features- the Callout Extension.
What Social Channels Should Realtors Focus On?
This article is the first in a series of social media articles specifically focusing on social media for realtors and the real estate market.
As a Realtor, you may realize that social media should be an important part of your business marketing plan, but you may not be sure where to start. While social media may not be at the top of your priorities’ list, it can help you connect with your clients in fun and inviting ways, and ultimately help you grow your business.
The social media market has an overwhelming amount of platforms with more seemingly coming up every month or so. All of them are vying for our attention and business. It can be difficult to determine which ones to invest your time in. Yet there are certain platforms Realtors can focus on to ensure your market is being reached effectively.
Inbound Fundamentals: Setting up Goal Planning and Strategies for your Business
Marketing goal-setting and strategy sessions can be intimidating, especially for small businesses. Yet, these two activities are really important to ensure your business’s (and your bottom line’s) success. In this article, we’re going to talk about how to set up a successful goal and then touch on a few strategies that will not only help you meet your marketing goals, but help with your overall business strategy as well.